Todd Cochrane and Rob Greenlee discuss the forthcoming IAB Podcast Measurement Certifications and the potential impact on the space. In addition, Todd walks through some of the challenges and a few lessons learned. With a continued conversation about the forming of a Podcast Trade Association what it will take and the challenges of making sure everyone is represented.

Donate to the show and Support this podcast.

The “New Media Show” is simply 225 episodes of everything podcasting. You can earn a Ph.D. in Podcasting by listening to this entire series. Feel free to work your way backward in the content.