George Ivie, CEO and Executive Director of the Media Rating Council, is an expert on cross-platform solutions and video standards. He’ll discuss the next wave of standards development at the MRC and how outcome-based measurements and ad effectiveness will evolve.

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Randy Goldberg, Co-Founder of Bombas, takes a look at what DTC brands are doing now and what they need to do to succeed during a crisis.

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IAB recently teamed up with Wet Cement’s Jennifer Willey to bring our industry much needed leadership training around the five fearless strategies for professional growth – Confidence, Communication, Connections, Control, and Courage. Hear key findings from Wet Cement’s proprietary Fearlessness Research Study and how these insights can drive positive change.

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Randall Rothenberg sits down with successful founders Nate Checketts from Rhone and Deepa Gandhi from Dange Dover to discuss their current challenges and share insights on managing business in times of crisis.

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The ability to have all forms of video be addressable and measurable against high-quality data will unlock the value of cross-screen deals and break silos between digital and traditional. IAB’s Eric John and Amobee’s Phil Smolin discuss how this multiplatform approach will be especially critical for brands as they look to reach audiences lost during the crisis.

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On this episode of IAB THERE, we chat with Profitero’s Sarah Hofsetter about the state of the retail industry and how e-commerce will be shaped beyond the pandemic.

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According to LUMA Partners Q1 2020 market report, around 75% of ad tech businesses at large will fail outright. But you can’t blame it all on COVID-19. Terry Kawaja stops by IAB THERE to discuss his predictions for what’s going to happen in Q3 and beyond.

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On today’s IAB THERE, ZEFR’s Rich Raddon and Unilever’s Jennifer Gardner believes discuss why contextual targeting tools, like keyword blocklists or broad content labelling, can come up short, leading to inaccurate labels and wasted media spend.

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What are buy-side professionals saying now about the impact of COVID-19 on ad spend and messaging strategies? IAB’s Sue Hogan and Amplifi’s Mike Law walk through new findings and trends from the most recent survey of advertisers and agency buyers.

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Consolidation is the name of the game in the demand-side platform (DSP) industry, but don’t count out the independent DSP category. Tune into IAB THERE to hear Beeswax’s Ari Paparo discuss how the DSP landscape is shifting and the proliferation of AI and machine learning on programmatic platforms.

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