According to IAB’s COVID-19 Ad Spend Impact report, 29% of advertisers are increasing programmatic buying through June 2020. Will this trend continue? Andrew Casale from Index Exchange joins IAB THERE to discuss the future of programmatic.

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Rakuten Marketing’s Julie Van Ullen joins IAB THERE to discuss a new study uncovering the revolutionary changes happening to the marketing ecosystem, as technology, and now COVID-19 are shaping the way brands and consumers interact.

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NBCUniversal’s Josh Feldman stops by IAB THERE to discuss the future of shoppable television and the company’s latest innovation, the NBCU Checkout system.

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Amid the coronavirus crisis, keyword blocking is compromising news publisher revenue and threatening brand visibility. Linda Utzschneider from Integral Ad Science talks about the ways advertisers can use machine learning and AI as brand safety tools.

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With the cancellation of sports and live events, advertisers are not going to be able to find audiences based on old types of content and programming. Simulmedia’s Dave Morgan shares strategies for using data, analytics and automation to reimagine advertising.

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Industry veteran Sir Martin Sorrell believes COVID-19 is an unprecedented global crisis that will accelerate the digital revolution. Tune into IAB THERE to hear his predictions for a bullish Q4, what operations will be most disrupted, and how businesses can survive the crisis.

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Diversity and inclusion programs are necessary for corporations to build an organization that reflects the society and marketplace in which they operate. UWG’s Monique Nelson sits down with IAB’s Sheryl Goldstein to take a closer look at workplace diversity and the real impact on the bottom line.

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The media industry is experiencing a dramatic disruption on many fronts—driven by seismic shifts in consumer behavior. Ampersand’s Nicolle Pangis joins IAB THERE to discuss how brands can make sure they are reaching their intended audience with messages that resonate during this trying time.

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More than 200 sellers shared insights into the current changes and future predictions of the impact of the COVID-19 pandemic on advertising revenue. IAB’s Sue Hogan walks us through the sell-side perspective on 2020 ad revenue projections, trends they’re spotting in messaging strategies and what’s most challenging for them right now.

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As streaming becomes more and more popular, the demand for connected TV inventory is growing every day. Rubicon Project’s Michael Barrett talks about how 2020 will be a defining year for CTV, how more services will be ad-supported, and why the industry must agree on a measurement system.

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