With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing. IAB Tech Lab Senior Vice President of Privacy, Identity & Data, Jordan Mitchell and GroupM’s Global Vice President of Emerging Tech, Michael Palmer, stop by IAB THERE to talk about what the loss of the cookies means, what we’re proposing, what we’re doing now, and how you and your partners can get involved.

Hosted on Acast. See acast.com/privacy for more information.

IAB initiated a series of bi-weekly surveys to get a pulse on how the pandemic has impacted advertising spend, marketing strategies and business operations across our industry. Sue Hogan, IAB’s SVP of Research and Analytics will share the results to help you better pivot, strategize and manage through this time. We’ll hear about the innovations, best practices and alternative measures coming into view that can help us all minimize the risk to our businesses.

Hosted on Acast. See acast.com/privacy for more information.

Eric John, Deputy Director of the IAB Digital Video Center of Excellence and Tal Chalozin, CTO and Co-Founder of Innovid have an in-depth conversation about the state of streaming video marketing in the time of COVID-19. They’ll analyze the implications for marketers, publishers, and consumer behavior.

Hosted on Acast. See acast.com/privacy for more information.

Michelle Klein, Vice President of Global Business Marketing at Facebook joins Executive Vice President of Public Policy at IAB to talk about the current thinking and perception around privacy and the public health issues affecting consumers, publishers and advertisers. They’ll also discuss the recent Maryland Digital Advertising Tax and how it will impact our industry.

Hosted on Acast. See acast.com/privacy for more information.

IAB’s President David Cohen sits down with Tiffany Hsu, Reporter at the New York Times, to discuss business trends they are seeing in the wake of COVID-19 and how brands should approaching advertising during these uncertain times.

Hosted on Acast. See acast.com/privacy for more information.

IAB’s CEO Randall Rothenberg joins Brad Berens, Editor in Chief, IAB, to discuss the digital media and marketing industry’s response to COVID-19 in the inaugural episode of IAB THERE.

Hosted on Acast. See acast.com/privacy for more information.