IAB.THERE

The changes in media consumption due to home quarantining are meaningful to advertisers and media buyers. SHE Media’s Samantha Skey examines the shifts in these behavioral trends and how marketers can tap into the business of women.

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The impact for brands is real during times of crisis as they must continue to earn trust and brand loyalty. Maryam Banikarim from Nextdoor stops by IAB THERE to discuss how brands can keep share of mind, heart, and market by staying present and relevant.

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In times of public crises, the sudden and dramatic shifts in consumer behaviors affect marketers’ abilities to grab attention with typical messaging and media strategies. National Public Media’s Gina Garrubbo and Tom Webster from Edison Research discuss how brands can lean into audio as a method for meaningful and impactful campaigns.

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Interactive voice ads are the new thing on audio streaming platforms. But are listeners ready to talk back? Pandora’s Priscilla Valls and IAB’s Zoe Soon talk about how voice assistance technology is bringing the consumer experience to a whole new level.

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For many business leaders, the coronavirus pandemic is a crisis unlike any other in recent times. Former Publicis executive Rishad Tobaccowala talks about the new demands on leaders and how they can organize to respond and plan for the future.

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Chief Business Officer and Interim Lead of Xandr and IAB Board of Directors Co-Chair, Kirk McDonald, sits down with IAB CEO Randall Rothenberg on IAB THERE to talk about the evolution of advanced advertising. Kirk will share learning from AT&T’s audience insights that power Xandr and discuss what will happen to the cookie-less web, how publishers and brands will emerge from the coronavirus crisis, and what addressable TV means for traditional television.

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During times of crisis, there is an overabundance of information—some accurate and some not. Misinformation and fake news can be dangerous and costly. Hazel Baker from Reuters joins IAB THERE to discuss how we can fact-check sources and identify scams to help us fight the spread of rumors and falsehoods.

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Even though Coronavirus hasn’t even peaked in the U.S., it’s already time to start planning after the virus recedes. On today’s episode of IAB THERE, innovation expert Kumar Mehta of Bridges Insight and the Center for the Digital Future at USC Annenberg joins IAB Editor in Chief Brad Berens to talk about how crisis always spurs innovation, what to do to prepare for what comes after, the isolation economy, and more.

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In this current climate, how do advertisers measure brand safety and what are the financial implications of content blocking? IAB and IAB Tech Lab’s Vice President of Measurement & Attribution, Angelina Eng, and John Montgomery, GroupM, help us understand how the ad tech ecosystem works to protect brands while driving revenue for publishers. They’ll break down the quality metrics, verification methods, and tech solutions used to measure brand safety.

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According to a new IAB survey, 74% of media buyers and brand marketers think the coronavirus pandemic will have a larger impact on their advertising spend than the 2008 financial crisis. BritePool’s David Moore has lived through a couple of crises and today he’ll give viewers the most important tips and lessons he learned when managing through an economic downturn.

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