The world of AI is fast-moving and this pod covers the initial reactions of SEO expert Dan Nation to Google's 'Magi' project. Martin and Dan discuss what Google's approach might mean for the nature of search, the battleground ahead with Bing and other powerhouses, and what marketers should do to keep on track.

Translation expert and passionate video game aficionado Dan Rennie discusses the nature of video game translation, opportunities to engage international audiences, and common pitfalls to avoid.

Timothy Taylor's is a legendary brewing company with widely loved products - but how does a heritage brand with strong regional ties take its message further? In this podcast, Scott Cameron, Senior Brand Manager at Timothy Taylor's talks Martin through the importance of being a brand custodian, the power of evangelical customers and how traditional and digital ideas mix in 2023. This is a must-listen for anyone in the food and drink industry, and anyone seeking inspiration for brand strategy in 2023.

Soffia and Martin discuss digital product development in highly regulated industries such as iGaming, and how to resonate with global customers. Covering UX, onboarding, experience and product differentiation, this extensive chat provides insights for product-focused companies of all sizes.

Maria and Martin discuss all aspects of translation, localisation and transcreation in this wide-ranging discussion. From in-depth insights that translation sector professionals will appreciate, to more general (but crucial) points about how to deliver multilingual campaigns at scale, there's something for everyone - and an insight into the inner workings of ICS-translate.

In this discussion, Will Thompson, Director of Global Content and Communication at ComplyAdvantage gets into the detail around content-focused international growth with our marketing director, Martin Calvert. Covering E-E-A-T for fintech organisations, building trust with multiple audiences and approaches to maintain pace in global content operations, this far-reaching discussion is packed with insights. Whether you're in finance, technology and other high-stakes industries or not, there's plenty of food for thought here for content specialists, SEO practitioners and international marketers.

In this episode, Zoë Blogg, Operations Director at ICS is in conversation with long-time colleague Luke Kenna, talking about the key elements of developing international teams, launching new digital disciplines and much more.

How do marketers assemble the best tech stack for their brand? In this episode, Jonathan Assif breaks down some of the key aspects to consider while expanding on eCommerce trends for the year ahead.

Covering eCommerce insights for small, medium, and large eCommerce brands, Martin and Jonathan have a wide-ranging conversation that incorporates technology, content, SEO, and (of course) user experience.

In this episode, Isabel Heiglmaier discusses how to scale your content operations, and how to get the most from a content-driven marketing strategy. Drawing on her experience leading multilingual content campaigns across some of the most competitive industries around, Isabel shares how to balance quality with speed, and the best way to build a high-performing team.

Martin Calvert, Marketing Director, had the pleasure to speak to Dr. Jackie Campbell, Course Director of Data Science at Leeds Beckett University. 

In this episode, we explore the topic of data and how it can be used to investigate the world around us. 

Data has always existed but with the growing awareness of its application to our everyday life, we wanted to discuss the value of data and everything associated with it including ethics, marketing, social media, personal data, aggregated data, and much more. 

We also looked if such a thing as data neutrality actually exists in practical terms - books such as "Invisible Women" actually showed that this is not often the case - half of the population is actually missing from a lot of the decision-making process giving a real-life example from the book! 

Martin and Jackie also discussed data related to marketing and what are the ethical and moral implications of utilisng data by digital marketing agencies for clients - without a doubt, social media is a topic that must have been touched upon in this episode. 

On a practical level, you can see how the Cambridge Analytica scandal and how the data of Facebook users were manipulated and how unethical it was. 

As always, towards the end of the episode, we gave a bit of advice for early career students, graduates and professionals.