Idea Diary

Idea Diary

By Valerie AielloBusiness
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Idea Diary episodes

  • Ep. 28 - Let's discuss Making Money on Youtube, and take a look at Renae Christine, Meet Kevin, and Shelby Church

    In Episode 28 of Idea Diary - Today, I talk about why Youtube is a great creative launch pad to help build your creative business doing what ever you want. You can be as unique as you want, and although it could take YEARS of posting a video everyday to actually start to make money, once you figure out the “Youtube as income game,” it seems to really pay off, and be super enjoyable to do. I suggestion you go watch these three Youtubers videos. They are all at different subscriber levels, but all three seem to be getting value out of being on Youtube.

    Subscriber Count 85K

    Renae Christine Video:

    https://www.youtube.com/watch?v=FkMRV4azKmQ

    Subscriber Count 770K

    Meet Kevin Video:

    https://www.youtube.com/watch?v=hnjlxTBmdh8&t=434s

    Subscriber Count 1.5 Million

    Shelby Church Video:

    https://www.youtube.com/watch?v=3Rm-ElJPDJk

    Thank you so much for listening today!

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Podcast: Idea Diary - On Spotify

    https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    TikTok: https://www.tiktok.com/@valerieaiello

    Facebook: https://www.facebook.com/ValerieLovesBusiness/

    Instagram: http://instagram.com/valerieaiello/

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    22 min
  • Ep. 27 - Let's discuss Phyllis Diller and The Magic of Believing by Claude M. Bristol

    In Episode 27 of Idea Diary - Today, I talk about reading the book,“Like a Lampshade In a Whorehouse: My Life In Comedy” by Phyllis Diller. She famously has talked about the book, “The Magic of Believing” by Claude M. Bristol, and said the book changed her life, and helped her get everything she ever dreamed for herself.

    Phyllis was born in 1917. When she was 35 years old she had her first thought that she would like to be a professional comedian. Even though she was the bread-winner of her family, because her husband refused to work, she quit a $5000 a year job from a radio station as an advertising copy writer. Shortly after she quit her job with no backup plan, she had her first professional comedy gig on March, 7, 1955.

    She was a touring comedian, but at 39 years old, she was at such a low point she had to put her young children in the care of their grandmother, and had to borrow money from her oldest son to pay $60 in rent in 1958. By 1960, she was a very popular touring comedian, getting movie roles, and had television appearances, and by 1962, she was making several thousand dollars a week being a comedian.

    Later in life she was able to tour with a symphony orchestra playing as a concert pianist, she also became a professional painter, and after two failed marriages, fell in love with her true love at 68 years old.

    Phyllis performed 125 club gigs in her 70’s, while also starring in television and movie rolls. She worked well into her 90’s, and it

    seems like Phyllis never stopped working until the day she passed in 2012 at a nice age of 95 years old.

    Thank you so much for listening today!

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —


    22 min
  • Ep. 26 - Let's discuss Quantum Jumping Meditation, Morning Pages, and Doing a Daily Podcast

    In Episode 26 of Idea Diary - Today, I talk about my July decision to meditate everyday 30 minutes - 1 hour, and the clarity it’s actually bringing me. I’ve started doing the daily 15-minute podcast which feels totally doable in an hour or less a day, and incorporated Morning Pages from the book, “The Artist Way” by Julia Cameron. I like to meditate using my own imagination. One technique I use is by Burt Goldman called “Quantum Jumping.” I also love to start my meditation with the Bjork song, “Bachelorette,” because the images in the video directed my Michel Gondry really gets my imagination started. I feel like these three things done daily has had some effect on my clarity. I’m doing this until January 2021. Want to join me in this challenge? It would be great to know if anyone else has some positive effects too!

    Thank you so much for listening today!

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Podcast: Idea Diary - On Spotify

    https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    TikTok: https://www.tiktok.com/@valerieaiello

    Facebook: https://www.facebook.com/ValerieLovesBusiness/

    Instagram: http://instagram.com/valerieaiello/

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    19 min
  • Ep. 25 - Let's discuss Failure Fatigue

    In Episode 25 of Idea Diary - Today, I talk about my opinion of the cycle of making goals happen.

    Thank you so much for listening today!

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Podcast: Idea Diary - On Spotify

    https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    TikTok: https://www.tiktok.com/@valerieaiello

    Facebook: https://www.facebook.com/ValerieLovesBusiness/

    Instagram: http://instagram.com/valerieaiello/

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    16 min
  • Ep. 24 - Let's discuss the Mo'nique Story so far… I think I have it figured out!

    In Episode 24 of Idea Diary - Today, I talk about my new obsession with the Mo’nique Story. I feel like she is fighting a goof fight for, as she puts it, “the little black girl that doesn’t exist yet” talent wages, but I would dare to say she is fight for all artists. I believe she will change the industry, and maybe already has changed the industry. You may not like her approach or like her, but I’ve broken down some of the controversies, and honestly I am on Team Mo’nique. I support her.

    Thank you so much for listening today! Links to the videos I mention today can be found on my Youtube Channel in the description in today's video of the podcast. 

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Podcast: Idea Diary - On Spotify

    https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    TikTok: https://www.tiktok.com/@valerieaiello

    Facebook: https://www.facebook.com/ValerieLovesBusiness/

    Instagram: http://instagram.com/valerieaiello/

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    29 min
  • Ep. 23 - Let's discuss the Investor “Same Page” One Sheet, 5 Marketing Action Steps for 2020

    In Episode 23 of Idea Diary - Today, I talk about my new one sheet organizational tool that I created for business investor groups. I've organized an idea that I had for an investor P&L type of one sheet that could help organize expectations, goals in general, and be a revenue idea generating type of tool to make profits for businesses that have a group of investors. I feel like if it's filled out it could help with expectations, onboarding new people, and avoid partner confusing with intentions of how they fit in.

    My 5 Marketing Action Steps for 2020:

    1. WORD-OF-MOUTH SHAREABLE PRODUCT OR SERVICE (Have this ready to go before doing anything else)  

    2. COMMUNITY COLLABS (Have 5-10 Collaborations that build community)  

    3.DIY PUBLICITY PLAN (Big or Small Outlets) (Press Sheet Completed and Submitted to 100 outlets)  

    4. ADVERTISING PLAN & BURN RATE (Digital, Traditional, Platforms?) (Acceptable Cash Burn Rate?)  

    5.SOCIAL MEDIA PLAN (Daily, Weekly, Monthly?) (Can your social media be monitized?) (Specific Platform Focused)

    Thank you so much for listening today!

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Podcast: Idea Diary - On Spotify

    https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    TikTok: https://www.tiktok.com/@valerieaiello

    Facebook: https://www.facebook.com/ValerieLovesBusiness/

    Instagram: http://instagram.com/valerieaiello/

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    18 min
  • Ep. 22 - Let's discuss the New Economy, Serendipity and More Revenue Streams.

    In Episode 22 of Idea Diary - Today, I ramble about the New Economy, Serendipity and More Revenue Streams.

    Thank you so much for listening today!

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Podcast: Idea Diary - On Spotify

    https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    TikTok: https://www.tiktok.com/@valerieaiello

    Facebook: https://www.facebook.com/ValerieLovesBusiness/

    Instagram: http://instagram.com/valerieaiello/

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    19 min
  • Ep. 21 - Let's discuss Sophia Amoruso’s Linkedin Newsletter, Money Mindset, and Not being a Coach or a Teacher.

    In Episode 21 of Idea Diary - Today, I talk about Sophia Amoruso’s LinkedIn newsletter, and how she feels like she is bootstrapping business with everyone else. Even though she may have money and resources we don’t all have yet, I agree! I also talk about my two new money mindset phrases I have for myself which are…. 1. Everything I touch turns to gold! 2.I know how to manage millions of dollars. Still working out all the kinks for the show, but feeling good to have the chance to talk on a daily show all alone.

    Thank you so much for listening today!

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Podcast: Idea Diary - On Spotify

    https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    TikTok: https://www.tiktok.com/@valerieaiello

    Facebook: https://www.facebook.com/ValerieLovesBusiness/

    Instagram: http://instagram.com/valerieaiello/

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    17 min
  • Ep. 20 - Let's discuss 3 Things To-Do Before You Pay For Advertising

    In Episode 20 of Idea Diary - Today, I talk about my opinion of the three things to do before you pay for any advertising in 2020!

    1. Have a “word of mouth” shareable product or service. If no one is sharing your stuff, you’ve got to keep building.
    2. Have a publicity plan that brings value to an audience up and running.
    3. Have “Collabs” with a number of people and companies completed.
    4. Once you have all three of these must have business tools schedule and working for you, then it could be time to take things to next level with paid advertising….until then it could be money spent down the drain.

      Also, an other tool is have a social media plan that is MONITIZED while you build you business’ advertising plan. Figure out how to make money with your social media, don’t just use it for free advertising.

      Thank you so much for listening today!

      "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

      —

      Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

      —

      Podcast: Idea Diary - On Spotify

      https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

      LinkedIn: https://www.linkedin.com/in/valerieaiello/

      Twitter: https://twitter.com/valerieaiello

      TikTok: https://www.tiktok.com/@valerieaiello

      Facebook: https://www.facebook.com/ValerieLovesBusiness/

      Instagram: http://instagram.com/valerieaiello/

      Website: https://www.valerieaiello.com

      —

      Subscribe to follow my business journey!

      17 min
    5. Ep. 19 - Let's discuss Shopify & Gumroad History, Same Page One Sheet, & Contact Email Thoughts.

      In Episode 19 of Idea Diary - Today, I researched a bit on the history of Shopify, and do a little recap on the history of Gumroad. I also am making a one sheet that lays out all the expectations, jobs, and running costs of running a business with a team. Also, I start thinking about how to make it easy to send me an email without getting piles of spam emails.

      Thank you so much for listening today!

      "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

      —

      Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

      —

      Podcast: Idea Diary - On Spotify

      https://open.spotify.com/show/2nVoYHJF5K6wGvnTkAmHAn?si=JWZP-2m9Tz6WN4iI6B4v6Q

      LinkedIn: https://www.linkedin.com/in/valerieaiello/

      Twitter: https://twitter.com/valerieaiello

      TikTok: https://www.tiktok.com/@valerieaiello

      Facebook: https://www.facebook.com/ValerieLovesBusiness/

      Instagram: http://instagram.com/valerieaiello/

      Website: https://www.valerieaiello.com

      —

      Subscribe to follow my business journey!

      17 min

    About Idea Diary

    From the publisher's feed

    Idea Diary is a business lifestyle podcast about solopreneurship. The show focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products,…