Idea Diary

Idea Diary

By Valerie AielloBusiness
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Idea Diary episodes

  • Let’s Discuss Shiadanni opening for Lana Del Ray in Mexico Stadium Concert  - Idea Diary Ep.227

    In Episode 227 of Idea Diary - Today, I ramble about Shiadanni, a huge TikToker & indie musical artist that Lana Del Ray personally selected to open for her stadium concert in Mexico. Amazing story about a larger artist giving a smaller a huge opportunity.  


    CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

    https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



    SHOW MERCH: Get Your Own Idea Diary

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    Buy Diaries & More at https://goalparty.com


    If you liked today's show, you can always 

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO



    Thank you so much for listening today!

    #BusinessLifestyle#Shiadanni #LanaDelRay


    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

    — 

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!


    Youtube: https://www.youtube.com/valerieaiello

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    Facebook: https://www.facebook.com/valerieaiello

    Instagram: http://instagram.com/valerieaiello/

    Medium: https://medium.com/@valerieaiello

    7 min
  • Let’s Discuss Hero, Hub, Help Youtube Content Strategy - Idea Diary Ep.226

    In Episode 226 of Idea Diary - Today, I ramble about the Hero, Help, Hub YouTube content strategy concept, which I think is better described as Discover, Biography, Hangout content strategy. 



    CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

    https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



    SHOW MERCH: Get Your Own Idea Diary

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    Buy Diaries & More at https://goalparty.com


    If you liked today's show, you can always 

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO



    Thank you so much for listening today!

    #BusinessLifestyle #BusinessPodcast #HeroHubHelp


    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

    — 

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!


    Youtube: https://www.youtube.com/valerieaiello

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    Facebook: https://www.facebook.com/valerieaiello

    Instagram: http://instagram.com/valerieaiello/

    Medium: https://medium.com/@valerieaiello


    12 min
  • Let’s Discuss Quantum Jumping, Burt Goldman & BAGHA the Ancient Practice of Empowerment - Idea Diary Ep.225

    In Episode 224 of Idea Diary - Today, I ramble about how awesome Bert Goldman is, and his Quantum Jumping techniques.


    Quantum Jumping | Burt Goldman

    https://www.youtube.com/watch?v=YHVTfDEQID0&t=5s


    Burt Goldman Quantum jumping 2 - The next Level

    https://www.youtube.com/watch?v=yRgY6Rkj9aI&t=115s



    CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

    https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



    SHOW MERCH: Get Your Own Idea Diary

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    Buy Diaries & More at https://goalparty.com


    If you liked today's show, you can always 

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO



    Thank you so much for listening today!

    #BusinessLifestyle #BusinessPodcast #QuantumJumping #BertGoldman


    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

    — 

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!


    Youtube: https://www.youtube.com/valerieaiello

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    Facebook: https://www.facebook.com/valerieaiello

    Instagram: http://instagram.com/valerieaiello/

    Medium: https://medium.com/@valerieaiello

    8 min
  • Let’s Discuss The Jose Silva Method Mental Video Technique - Idea Diary Ep.224

    In Episode 224 of Idea Diary - Today, I ramble about using the Mental Video Technique in the month of August to make some magic happen. I share seven steps on the podcast that you do throughout the entire day. It’s simple, but also a little more fun than just wishing & letting go of desires that never happen. This is mind control techniques using the Silva Method.


    CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

    https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



    SHOW MERCH: Get Your Own Idea Diary

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    Buy Diaries & More at https://goalparty.com


    If you liked today's show, you can always 

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO



    Thank you so much for listening today!

    #BusinessLifestyle #BusinessPodcast #SilvaMethod


    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

    — 

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!


    Youtube: https://www.youtube.com/valerieaiello

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    Facebook: https://www.facebook.com/valerieaiello

    Instagram: http://instagram.com/valerieaiello/

    Medium: https://medium.com/@valerieaiello

    12 min
  • Let’s Discuss SHOW IS BACK, Time Organization, & New Book Published - Idea Diary Ep.223

    In Episode 223 of Idea Diary - Today, I ramble about bringing the show back up to speed, working on my chops, and releasing my first book “Become Who You Are.” Available where all books are sold. 


    WATCH:

    LISTEN:

    CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

    https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



    SHOW MERCH: Get Your Own Idea Diary

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    Buy Diaries & More at https://goalparty.com


    If you liked today's show, you can always 

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO



    Thank you so much for listening today!

    #BusinessLifestyle #BusinessPodcast #BecomeWhoYouAre


    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

    — 

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!


    Youtube: https://www.youtube.com/valerieaiello

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    Facebook: https://www.facebook.com/valerieaiello

    Instagram: http://instagram.com/valerieaiello/

    Medium: https://medium.com/@valerieaiello

    13 min
  • Let’s Discuss EVERGREEN Social Media vs. SHORT-LIVED Social Media- Idea Diary Ep.222

    In Episode 222 of Idea Diary - Today, I ramble about a HUGE A-Ha moment that I got from watching a Sunny Lenarduzzi video. I’ve always know that something sucks about Facebook, IG, Twitter, Linkedin, but Youtube is so awesome and valuable, and now I realize why. Youtube is EVERGREEN, which is content that is most likely to be valuable for a longer period of time; possibly forever. Plus, social media platforms like Youtube, Pinterest, Personal Blogs are more valuable for your brand, because people are searching for a certain topic, and then discovering YOU. No one is really on Facebook, Linkedin, or Instagram to find answers to questions. Those are more NOW platforms. No one really goes to old tweets to see what you tweeted about yesterday. They usually just follow, and keep up with the future posts. Divide you social platforms in your mind from EVERGREEN long-lasting content with SHORT-LIVED Today only content that really only works if you have a current audience. This is not to say that you can’t grow an audience on a short-lived social media platform, but it’s an up-hill battle. You’ve got to be super involved with all the trends, and possibly make it a full-time effort until you reach success. (I know there are a ton of people that may say it doesn’t take a bunch of time, but I would consider research and getting good at a platform like Instagram Fame takes tons of research to be a real expert. This is an exciting revelation for me.

    I don’t know about you, but I am focusing solely on EVERGREEN Social. (Note: I would consider TikTok the best of both worlds, because the algorithm currently will feed old content to new followers.)

    WATCH:

    Sunny Lenarduzzi

    If I had to start over I’d take these 8 steps to make $1 million.

    https://www.youtube.com/watch?v=BYN-SOspljU&t=8s

    SHOW MERCH: Get Your Own Idea Diary

    https://www.amazon.com/dp/0991338839

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    If you liked today's show, you can always

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO

    Thank you so much for listening today!

    #BusinessLifestyle #EvergreenSocial #OnDemandSocial


    15 min
  • Let’s Discuss One Business with Multiple Unique Brands - Idea Diary Ep.221

    In Episode 221 of Idea Diary - Today, I ramble about how it’s smart when companies that create unique individual brands under one main company.

    SHOW MERCH: Get Your Own Idea Diary

    https://www.amazon.com/dp/0991338839

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    If you liked today's show, you can always

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO

    Thank you so much for listening today!

    #BusinessLifestyle #Brands #RevenueStreams

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    Gumroad: https://gumroad.com/valerieaiello

    Medium: https://medium.com/@valerieaiello

    Youtube: https://www.youtube.com/valerieaiello

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    Facebook: https://www.facebook.com/valerieaiello

    Instagram: http://instagram.com/valerieaiello/

    10 min
  • Let’s Discuss Battlecry (Slogans & Taglines) (Laura Ries 2015) - Idea Diary Ep.220

    In Episode 220 of Idea Diary - Today, I ramble about Laura Ries’ book, “Battlecry” from 2015!

    My Notes From the Book:

    Create a “Battlecry” or slogan that easily says what it is that your brand gives the consumer and what it is in as few words possible. Also, keep in mind that it’s best to highlight on the category that your business is in first, then work on selling your brand. Also, don’t forget to pick a tagline that gets your employees excited as well as your customers!

    SHOW MERCH: Get Your Own Idea Diary

    https://www.amazon.com/dp/0991338839

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    If you liked today's show, you can always

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO

    Thank you so much for listening today!

    #BusinessLifestyle #LauraRies #Battlecry

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!

    Gumroad: https://gumroad.com/valerieaiello

    Medium: https://medium.com/@valerieaiello

    Youtube: https://www.youtube.com/valerieaiello

    LinkedIn: https://www.linkedin.com/in/valerieaiello/

    Twitter: https://twitter.com/valerieaiello

    Facebook: https://www.facebook.com/valerieaiello

    Instagram: http://instagram.com/valerieaiello/

    8 min
  • Let’s Discuss Going Beyond A LOGO - Visual Hammer (Laura Ries 2012) - Idea Diary Ep.219

    Let’s Discuss Going Beyond A LOGO - Visual Hammer (Laura Ries 2012) - Idea Diary Ep.219

    In Episode 219 of Idea Diary - Today, I ramble about Laura Ries’ book, “Visual Hammer” from 2012!

    My Notes From the Book:

    SHAPE Visual Hammer Examples- Mc Donald’s Golden Arches, Target, Bass Ale Triangle, Micky Mouse Head, Mac Apple

    COLOR Visual Hammer Examples - Louboutin Red Bottoms Shoes, Wendy’s Red Head Girl, Dollar General Yellow vs Dollar Tree Green

    PRODUCT Visual Hammer Examples- Lifesaver Candy, Coke Bottle Shape, Converse Shoe Design, Adidas Stripe Design

    PACKAGE Visual Hammer Examples - Pom Juice Bottle, Monster Energy Drink Large Can, Red Bull Energy drink small and tall can

    ACTION Visual Hammer Examples - Tropicana Juice Orange with Straw, Rice Krispies Snap Crackle Pop, Kool Aid Man Smash through wall, Pillsbury Dough Boy touch tummy, Oreo Cookie Twist and lick

    FOUNDER Visual Hammer Examples - Elon Musk Tesla, Paul Newman Foods, Colonel Sanders KFC, Kate Hudson Vodka/Workout Pants, Rachel Ray Dog treats

    SYMBOL Visual Hammer Examples - Nike Swoosh, Mercedes Peace sign, Micky Mouse Ears Disney, Mac Apple, Twitter Blue Bird

    CELEBRITY Visual Hammer Examples - Cosby & Pudding Pops, Keanu Reeves Square Space

    ANIMAL Visual Hammer Examples - Aflac Duck, Geico Gecko, Chucky Cheese, Twitter Blue Bird, WWF Panda

    HERITAGE Visual Hammer Examples - Wells Fargo, Ford Cars, USAA insurance

    SHOW MERCH: Get Your Own Idea Diary

    https://www.amazon.com/dp/0991338839

    Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

    If you liked today's show, you can always

    BUY ME COFFEE:

    https://gumroad.com/l/VazlaO

    Thank you so much for listening today!

    #BusinessLifestyle #LauraRies #VisualHammer

    "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

    —

    Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

    —

    Website: https://www.valerieaiello.com

    —

    Subscribe to follow my business journey!


    12 min
  • Let’s Discuss Focus: The Future of Your Company Depends on It (Al Ries 2005) - Idea Diary Ep.218

    In Episode 218 of Idea Diary - Today, I ramble about Al Ries’ book, “The Future of Your Company Depends on It ” from 2000!

    My Notes From the Book:

    • Line Extensions can kill a brand, For Example when A1 Steak Sauce decided to invest 18 million into making an A1 Chicken Sauce, which obviously no one has ever heard of.
    • Just buying and selling line extensions is not a business.
    • Small towns have "general stores," large cities have tons of specialty stores. I think the internet creates millions of micro store opportunities.
    • Specialization makes countries and companies rich. Also, it can make people rich.
    • Technology and products do not converge to survive, and diverge. (However, I think over time technology is converging. Smartphones are now television, radio and telephone combined. I think when this book was written, Al was correct about this thought. However, the speed of technology at this point in 2022, I would like to ask his opinion on this point.
    • TOYS R US was successful at the time this book was written, and was the category leader in toy stores. Amazon didn't kill TOYS R US, like we all assume. The investors of the company loaded the company with debt, and drove it into bankruptcy. Also, a cold warehouse style of shopping for toys drove the brand down in its category.
    • Managers hired need to be specialized in their field. Remember "Bottom's Up Marketing" Senior Management/Executives, usually can't relate to customers, and Mid-level Management want to diversify strategies to make sure they don't fail, and lose their jobs. Which totally loses the branding and marketing focus. These two groups usually think that growth can do no wrong, but this is false.
    • When starting your brand. Select your category. Decide if you want to be better, or different. Better is usually only an option for the #1 Spot in any category, and doesn't actually need to be the better product. Leaders own their category, and own a word in the mind of the consumer. To win a spot on the ladder, you need to be different.
    • Defend your leadership by launching a second brand.
    • The Market is created by new products and ideas.
    • Business needs competition. If you are first and have no competitors, then you can experiment with line extension, but once you have competition you have to defend your spot on the ladder.
    • What single product is your best hope for the future? 80/20 Rule. Out of 100% of your efforts, only 20% of your time working is what moves you forward.
    • Centralized companies are more focused, and more successful.
    • Focus takes time
    • Focus is simple
    • Focus is immediately understandable
    • Focus is not a strategy
    • Focus is not forever.
    • SHOW MERCH: Get Your Own Idea Diary

      https://www.amazon.com/dp/0991338839

      Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

      If you liked today's show, you can always

      BUY ME COFFEE:

      https://gumroad.com/l/VazlaO

      16 min

    About Idea Diary

    From the publisher's feed

    Idea Diary is a business lifestyle podcast about solopreneurship. The show focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products,…