Idea to Value - Creativity and Innovation with Nick Skillicorn

Idea to Value - Creativity and Innovation with Nick Skillicorn

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Idea to Value - Creativity and Innovation with Nick Skillicorn episodes

  • Mini Podcast S7E155 - 5 Reasons why you should regularly review your previous work
    Yesterday, I wrote about the 5 reasons you should regularly review your previous work.

    I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it.

    The 5 reasons are:

    1. See the evolution of your creative output
    2. Be inspired to generate new ideas
    3. Overcome previous challenges
    4. Evaluate your creative productivity
    5. Assess your trends and direction

    Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else.

    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    11 min
  • Podcast S7E154: Ralph Christian Ohr - Dual Innovation and scaling up Ventures

    In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures.

    See the full episode at https://wp.me/p6pllj-1KE

    #podcast #innovation #ambidextrous

    Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of key principles which all innovation teams and companies need to display.

    Topics covered in this episode:
    • 00:01:15 - How Ralph got started on Dual Innovation
    • 00:03:30 - The challenge of exploring and exploiting innovation at the same time
    • 00:07:30 - How innovation dies at the handovers, especially when there are separate business units for innovation
    • 00:09:30 - Steve Blank recently mentioned that scaling is the crux of ambidexterity
    • 00:15:30 - What is required to manage the space in between the core business and innovation units
    • 00:20:30 - The principles required for successfully delivering dual innovation
    • 00:23:30 - Where innovation should sit is based on what scope of business it is trying to change
    • 00:25:00 - Idea progress needs a validation process to identify learning loops
    Links mentioned in this episode:
    • Ralph on Linkedin: https://www.linkedin.com/in/ralphchristianohr/
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    33 min
  • Podcast S7E153: Michael Easter - The Comfort Crisis

    In this episode of the Idea to Value podcast, we speak with Michael Easter, author of The Comfort Crisis and Professor of Journalism at the University of Nevada, Las Vegas.

    See the full episode at https://wp.me/p6pllj-1Ia

    #podcast #creativity #comfort #survival

    We speak about the dangers our society faces by wanting to be more comfortable, and how we can improve our creativity by pushing our comfort barriers.

    Topics mentioned in this episode:
    • 00:02:30 - The benefits of embracing discomfort
    • 00:04:30 - How our evolution made us avoid risk
    • 00:05:30 - Why we are no longer willing to be bored and the negative aspects that this brings,
    • 00:09:30 - how being bored can be good for your creativity
    • 00:12:30 - The importance of getting away from screens and
    • 00:14:45 - People need a certain degree of challenge in order to be healthy, and why we evolved to be afraid
    • 00:18:45 - Michael's experience in a highly dangerous place
    • 00:21:30 - Why people want to keep the status quo, and how we need to take small risks even if they feel bigger
    • 00:24:00 - You can break your routine to prevent yourself living on autopilot
    Links mentioned in this episode:
    • The Comfort Crisis book: https://amzn.to/3sE2UPG
    • Michael's website: https://eastermichael.com
    • Michael on Instagram: https://www.instagram.com/michael_easter/
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    30 min
  • Podcast S7E152: Ashleigh Wilson - People over profits

    In today's episode of the Idea to Value podcast, we speak with Ashleigh Wilson, founder and CEO of Auditmate.

    See the full episode at https://wp.me/p6pllj-1JT

    #podcast #innovation #elevator

    Topics covered in this episode:
    • 00:01:00 - Ashleigh's life as an elevator baby
    • 00:03:00 - The moral compass required to find what customers actually need, in an established industry
    • 00:07:00 - A company should give permission to be human
    • 00:09:45 - A story about when there was an emotional disconnect in the team
    • 00:16:30 - People over profits
    • 00:19:00 - People are always going to push boundaries
    Links mentioned in this episode:
    • Auditmate: https://www.auditmate.com
    • Ashleigh's Linkedin: https://www.linkedin.com/in/ashleigh-wilson-she-her-01131285/
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    24 min
  • Podcast S7E151: Jim Euchner - Lean Startup in Large Organisations

    In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.

    See the full episode at https://wp.me/p6pllj-1JK

    #leanstartup #podcast #innovation

    We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies.

    Topics covered in this episode:
    • 00:02:00 - Lean Startup practices (as discussed with Steve Blank)
    • 00:05:00 - The importance of Innovation accounting
    • 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation
    • 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process
    • 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources
    • 00:19:45 - The different skills required throughout handovers in the innovation process
    • 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas
    Links mentioned in this episode:
    • Jim on Linkedin: https://www.linkedin.com/in/jimeuchner
    • Jim's website: https://jimeuchner.com
    • Jim's book: Lean Startup in Large Organizations: Overcoming Resistance to Innovation: https://amzn.to/3HZf76G
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    27 min
  • Podcast S6E150: Alex Pang - The Benefits of a 4 Day workweek

    In this episode of the Idea to Value podcast, we speak with Alex Pang, founder of Strategy and Rest, a consultancy devoted to helping companies and individuals harness the power of rest to shorten our workdays, while staying focused and productive. Alex is also the author of Rest: Why You Get More Done When You Work Less and his new book SHORTER: WORK BETTER, SMARTER, AND LESS– HERE'S HOW.

    See the full episode at https://wp.me/p6pllj-1JC

    #podcast #4dayweek

    In this episode, we speak about why companies should consider reducing the total number of working hours for their employees, or even working only 4 days a week, and the benefits this can bring.

    Topics covered in this episode:
    • 00:01:45 - Alex's background as a futurist in Silicon Valley, and how it brought him to the realisation around doing your best work with deliberate rest
    • 00:05:47 - The reason why people think they need to display their busyness and the history of hustle culture
    • 00:09:00 - The problem with associating time worked with productivity
    • 00:11:45 - The difference between intrinsic and extrinsic motivators
    • 00:12:00 - The optimum amount of time required to get work done
    • 00:16:30 - Moving towards a 4 Day workweek and getting the same amount of work done
    • 00:18:45 - How to set up teams to collaborate when working fewer hours, whether in the office or remote
    • 00:24:00 - The stress of doing all of your work online and trying to be visible
    • 00:29:30 - What a change to a 4 Day Workweek might be like for a company
    Links mentioned in this episode:
    • Strategy & Rest: https://www.strategy.rest/
    • Book: Shorter: Work Better, Smarter and Less - Here's How: https://amzn.to/3HGE1YL
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    39 min
  • S6E149: Whitney Johnson - Smart Growth: Understanding your S-Curve journey

    In today's episode of the Idea to Value Podcast, we speak with award-winning author and innovation specialist Whitney Johnson.

    See the full episode at https://wp.me/p6pllj-1Ig

    #growth #innovation

    With nearly 2 million followers on Linkedin, she is one of the most popular speakers and experts on innovation, and we speak about her new book Smart Growth: How to Grow your People to Grow your Company.

    Topics covered in this episode:
    • 00:00:45 - Whitney's journey from Wall Street to her time with Clayton Christensen, and finally to her work as a disruption advisor
    • 00:03:00 - What is growth and the S-Curve popularised by E. Rogers?
    • 00:06:00 - Why growth does not feel consistent, and why it can be so slow and frustrating at the beginning
    • 00:09:30 - How people can be in a state of Flow in their S-Curve for a long time.
    • 00:12:00 - Why it is so hard to create and innovate as you get older, and the importance of starting with small steps to form a habit
    • 00:16:30 - Your journey of moving through several S-Curves throughout your life, and sometimes multiple simultaneously
    • 00:21:00 - Using S-Curves to get the best growth performance out of teams, and entire companies as a portfolio of S-Curves
    • 00:26:00 - How to have a challenging conversation with someone else who might need to grow, but it might become uncomfortable
    Links mentioned in this episode:
    • Smart Growth Book: https://smartgrowthbook.com/
    • Whitney Johnson's Website: https://whitneyjohnson.com
    • Whitney on Linkedin: https://www.linkedin.com/in/whitneyjohnson/
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    30 min
  • Podcast S6E148: Donna Loughlin - Finding the right story for your innovation
    In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience.

    See the full episode at https://wp.me/p6pllj-1Jc

    #PR #storytelling #innovation

    We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations.

    Topics covered in this episode:
    • 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley
    • 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care
    • 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering"
    • 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it
    • 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery
    • 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem
    • 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies
    Links mentioned in this episode:
    • LMG PR: https://www.lmgpr.com
    • Donna on Linkedin: https://www.linkedin.com/in/donnal2/
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    34 min
  • Podcast S6E147: Natalie Nixon - Embrace the chaordic nature of improvisational organisations
    In today's episode of the Idea to Value podcast, we speak with Natalie Nixon, founder of Figure 8 Thinking and author of the The Creativity Leap.

    See the full epsiode at https://wp.me/p6pllj-1Ii

    #creativity #podcast #improvisation

    We speak about what jazz has to do with business, improvisational organisations and what it takes for teams to thrive in a chaortic world.

    Topics covered in this episode:
    • 00:02:30 - Natalie's history with jazz, and learning how improvisation exists in organisations
    • 00:08:00 - The structure behind teams improvising together
    • 00:11:00 - Creativity is no longer a luxury in companies, it is now a necessity
    • 00:13:15 - Creativity requires toggling between wonder and rigor to solve problems
    • 00:15:45 - In order to innovate and be creative, you need to be willing to cede control
    • 00:17:00 - The "Three I" framework: Inquiry, Improvisation, Intuition
    • 00:21:00 - Intuition is about pattern recognition
    Links mentioned in this episode:
    • Figure 8 Thinking: https://www.figure8thinking.com/
    • Book: Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work: https://amzn.to/3rC4pMh
    • Natalie on Linkedin: https://www.linkedin.com/in/natalienixonphd
    • Natalie on Instagram: https://www.instagram.com/natwnixon
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    26 min
  • Podcast S6E146: Roger Kneebone - How to become an expert

    In today's episode of the Idea to Value podcast, we speak with Prof Roger Kneebone. Prof Kneebone is the author of Expert: Understanding the Path to Mastery and directs the Imperial College Centre for Engagement and Simulation Science (ICCESS) in London.

    See the full epsiode at https://wp.me/p6pllj-1IQ

    #expertise #creativity #practice

    We speak about what it takes to go from beginner to expert, the hurdles and changes along the way and the impact of expertise on creative thinking.

    Topics covered in this episode:
    • 00:03:00 - What it means to be an expert, and how it requires wisdom
    • 00:05:00 - The apprentice, journeyman, master progression
    • 00:07:00 - What it feels like to go through these stages, across various industries
    • 00:08:45 - The starting stages of being a journeyman may feel quite boring and frustrating as you build the fundamentals
    • 00:12:30 - Nobody cares about your accomplishments, they only care about what you can do for your audience
    • 00:15:00 - The dangers of making errors when you are responsible for yourself
    • 00:18:00 - The balance of repetition what has worked before and beginning to be creative
    • 00:23:00 - You never reach the status of an pure expert who knows everything, you instead continually develop expertise
    • 00:27:30 - You need to go a lot of time and deliberate practice before you reach mastery
    • 00:31:00 - Building expertise almost always involves a support network around you
    • 00:35:00 - The curse of expertise and how it can make you less creative
    Links mentioned in this episode:
    • Prof Kneebone's faculty page: https://www.imperial.ac.uk/people/r.kneebone
    • Expert: Understanding the path to Mastery: https://amzn.to/34D0x5U
    • Countercurrent podcast: https://podcasts.apple.com/us/podcast/countercurrent-conversations-with-professor-roger/id1121211583
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    42 min

About Idea to Value - Creativity and Innovation with Nick Skillicorn

From the publisher's feed

Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I'm your host Nick Skillicorn, I care about…