Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity.

See the full episode at https://wp.me/p6pllj-1FA

#culture #creativity

We speak about what it takes for different viewpoints and cultures to work together in a team and organisation, in order to get the most creativity out of your people as possible.

• 00:02:00 - What is Intercultural Creativity? A culture is a group of people with similar beliefs
• 00:06:00 - It is not just enough to bring in diversity into the company, but it is important
• 00:08:00 - The importance of Psychological Safety and how to develop it
• 00:12:00 - Helping the groups who are not diverse, in order to shift their perspectives
• 00:15:00 - The art bias against what creativity actually is
• 00:18:30 - How the arts can be useful in developing creativity in business

• Genein's website: https://geneinletford.com/
• Caffe Strategies: https://caffestrategies.com/
• Genein on Linkedin: https://www.linkedin.com/in/genein/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University.

See the full episode at https://wp.me/p6pllj-1G0

#creativity #research #economics

Along with her colleague David Gill, Dr Prowse has recently released some very interesting longitudinal research (The Creativity Premium) following individuals throughout their lives, and seeing what impact a high creativity score as a child had on their adult life.

• 00:02:30 - The unique dataset of longitudinal research following people from 1958
• 00:04:15 - How creativity was assessed at age 7 with all these children
• 00:05:45 - What the research tells us about highly creative children and how they develop later at school and in the workplace. Creativity seems to be correlated with academic achievement, being employed and higher wages later in life
• 00:08:15 - Creativity seems to be correlated with gaining new experiences and having practical skills
• 00:14:45 - My issues with the quality of the dataset and ranking student's creativity
• 00:17:45 - What we can learn: creativity pays

• Dr Prowse's faculty page: https://krannert.purdue.edu/directory/bio.php?username=vprowse
• "The Creativity Premium" research: https://drive.google.com/file/d/1H3hDq2D1HE6evvDLGgWYcIxPlEzP2N15/view?usp=sharing

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Holly Ransom, international interview master and author of the bestseller The Leading Edge.

I also recommend you sign up to her two newsletters, they are both great.

• 00:01:45 - Her own history in trying to lead Change programs around the world
• 00:03:45 - The stereotypical myths of leaders which are no longer applicable
• 00:07:30 - Examples of strong leaders who act very differently from one another
• 00:09:30 - You need to be at peace with yourself before you can change others
• 00:11:30 - The power of small habits to drive larger change
• 00:14:00 - Proving value, instead of being paid for time or effort
• 00:17:30 - How change relates to innovation, and communicating between teams
• 00:22:00 - Talking to an individual about their impact
• 00:25:00 - Openness to learning

• Holly's website: https://hollyransom.com/
• The Leading Edge book: https://amzn.to/3AWomAR

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

See the full episode at https://wp.me/p6pllj-1Fz

#innovation #designthinking #ideas

He teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also the author of the new book The Human Element: Overcoming the Resistance That Awaits New Ideas with his co-author Loran Nordgren.

• 00:01:45 - What were the forces standing in the way of good ideas?
• 00:02:30 - The four frictions which prevent innovation: Inertia, Effort, Emotion, Reactance
• 00:05:00 - People trying to develop innovations usually do not think of the frictions, they just think of fuels
• 00:07:15 - Inertia: Human beings are creatures of habit and resist change
• 00:10:30 - Finding out the real frictions and perceived value drivers using ethnographic research
• 00:14:00 - The need to make people feel familiar with unfamiliar ideas
• 00:19:00 - Examples of frictions being universal, as exemplified by the animal kingdom
• 00:21:30 - Case studies of companies that are succeeding with removing frictions instead of adding fuel

• Human Element Book: https://www.humanelementbook.com/
• David's faculty page: https://www.kellogg.northwestern.edu/faculty/directory/schonthal_david.aspx

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

On this episode of the Idea to Value podcast, we speak with Colin Hunter, CEO of Potential Squared and author of the upcoming book Be More Wrong.

See the full episode at https://wp.me/p6pllj-1De

#innovation #systems #impostorsyndrome

We speak about what needs to happen in order for organisations to build the playgrounds needed for their people to innovate and to disrupt the way people are led.

• 00:02:45 - Why playgrounds are important for people to be their most happy, rekindle passion and try something new
• 00:05:30 - Engaging the clients during experiments
• 00:08:00 - Habits and setting up systems to succeed
• 00:12:00 - Impostor Syndrome, the need for knowledge, and judging ourselves against others
• 00:15:30 - You only see other people in their highlight moments
• 00:18:00 - Leaving your ego at the door, growth mindset and putting yourself in your customers shoes
• 00:20:00 - Be More Wrong book

• Be more Wrong book: https://info.potential2.com/en-us/bemorewrong
• Colin's Linkedin Profile: https://www.linkedin.com/in/colinhunter/
• Potential Squared: https://www.potential2.com
• James Clear's 321 Newsletter: https://jamesclear.com/3-2-1/september-2-2021?rh_ref=169ba1bb

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting.

#innovation #accounting #metrics #KPIs

See the full article at https://wp.me/p6pllj-1Di

We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way.

• 00:01:30 - Esther's history with Startups in Holland, and the founding of Ground Control
• 00:02:45 - What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects
• 00:04:30 - Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects
• 00:07:30 - Why do we need metrics and management for innovation at all?
• 00:10:15 - What is learning velocity?
• 00:17:00 - Tools and indicators for the whole innovation portfolio
• 00:19:00 - Hurdles to introducing a system of innovation accounting to decision makers

• Innovation Accounting book: https://innovationaccountingbook.com/
• Ground Control: https://togroundcontrol.com/
• Esther's website: https://estheremmelygons.nl/
• Esther's Linkedin profile: https://www.linkedin.com/in/esthergons/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation.

See the full episode at https://wp.me/p6pllj-1Dh

#IP #trademark #patent #troll #copyright #intellectualproperty

We go through the different types of intellectual property, as well as which one is appropriate for which type of creative output, innovation or product.

• 00:01:45 - How Napster was Robert's introduction to Copyright and the creative process
• 00:04:45 - The different types of intellectual property protection: Trademarks, Copyright and Patents, and the costs associated with each
• 00:14:15 - the misunderstanding of what IP protection actually brings: It allows you to enforce your ownership against people who are infringing on it, but this needs to happen at a cost
• 00:19:30 - Enforcement does not happen automatically
• 00:22:30 - How patent trolls have changed the value and usage of patents
• 00:25:00 - How Amazon is trying to simplify patent disputes on their platform
• 00:28:00 - Is it possible to prevent someone stealing your idea?

• Superhero Legal: https://superherolegal.com

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Dr Holly White, cognitive psychologist and researcher looking at the link between ADHD (Attention Deficit Hyperactivity Disorder) and creativity.

#adhd #creativity #research #daydreaming

See the full episode at https://wp.me/p6pllj-1Dg

We look at why some people with ADHD might succeed on certain creative tasks, as well as the link between inhibition in the brain and creativity.

• 00:02:45 - What ADHD is, what the symptoms are and how the diagnosis has changed over the past few years
• 00:07:00 - Inattentiveness and Daydreaming, and shortening attention spans are becoming more common
• 00:09:00 - The combination of genetic factors as well as environmental and physiological which lead to ADHD
• 00:12:00 - The research which Dr White did into the link between ADHD and creative behaviour
• 00:14:00 - The link between people inhibiting their thoughts / being less focused, and being better at developing more original ideas in divergent thinking tasks
• 00:20:00 - The link between ADHD and people incorporating things from their environment in creative ideas and artistic output
• 00:23:00 - Research shows that people with ADHD are less affected by boundaries of what has previously been produced, and are less affected by functional fixedness
• 00:26:00 - Having someone with ADHD in a group makes everyone else in the group more creative as well, as they expand the variety of what is talked about
• 00:30:30 - How diverse groups work together in brainstorming sessions
• 00:36:00 - The default mode network is activated in the brain when you are daydreaming, forming new connections, and this results in a lot of original new connections

• Chaotic Cognition blog: https://www.psychologytoday.com/us/blog/chaotic-cognition
• University page: https://sites.lsa.umich.edu/shah-lab/people/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of "Be Less Zombie".

#innovation #culture #leadership

See the full episode at https://wp.me/p6pllj-1Bo

• 00:02:15 - What it means to be less zombie
• 00:04:00 - The deliberate choice of creating an environment where new ideas can flourish
• 00:07:30 - The difference between having a performance space, and a rehearsal space
• 00:10:45 - The challenge of most companies not having an innovation strategy, and how companies can quickly develop one
• 00:14:00 - The value of thinking in experiments to find out what needs to be true, and reducing the price of failure
• 00:19:00 - How to help bring decision-makers on board for innovation, by teaching them the appropriate new skills
• 00:23:45 - The challenge of knowing how best to be creative at work

• Book: Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People https://amzn.to/3CJ633x
• Elvin's website: https://www.elvinturner.com/
• Elvin Turner's Linkedin profile: https://www.linkedin.com/in/elvint/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity.

#history #ancient #greece #rome #creativity #muses

See the full episode at https://wp.me/p6pllj-1Df

Dr Weiner is a former Professor teaching creativity (as well as "Lying 101") and author of Creativity and Beyond: Cultures, Values, and Change, which discusses how different cultures have defined and valued the key concept of creativity and how this has changed over time.

• 00:01:45 - Dr Weiner's history teaching creativity across several universities, and how that has brought him to his current creative outlets
• 00:06:30 - There was no word for creativity before the 1870s, and it was not in the dictionary before the 1950s
• 00:09:00 - In ancient times, there was no concept of individual creativity. It was only god who created things
• 00:11:00 - the ancient perception that "muses" or other external divine spirits were responsible for ideas
• 00:15:00 - in ancient Greece, most art and sculptures were considered "technologies", because they were repeated processes from what had come before. It was in the Renaissance that many crafts went from the humans being the tools of production, to being the originators of the idea.
• 00:19:30 - Most things can be both a block or a spur for creativity, different for everyone
• 00:21:30 - How so many people don't know how to express their creativity
• 00:24:00 - His recent research and work on understanding "lying" and truth, and how this is threatened by creativity

• Book: Creativity and Beyond https://amzn.to/3xrAM12
• Dr Weiner's site: http://creativityandbeyond.com

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com