Idea to Value - Creativity and Innovation with Nick Skillicorn

Idea to Value - Creativity and Innovation with Nick Skillicorn

By Nick SkillicornBusinessEntrepreneurshipManagement
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Idea to Value - Creativity and Innovation with Nick Skillicorn episodes

  • Podcast S6E145: Michael Lee - Innovation is all around us

    In today's episode of the the Idea to Value Podcast, we speak with Michael Lee, SVP of Strategy at Innovation Minds and the only internationally certified Creativity and Innovation Coach in the world.

    See the full episode at https://wp.me/p6pllj-1I7

    #innovation #creativity

    We speak about his views on what innovation is, how it is all around us, and how to unlock it in your teams.

    Topics covered in this episode:
    • 00:04:30 - Michael's history teaching Creativity from The Artist's Way, through Flow and finding his own system
    • 00:08:00 - How people setting their biases, identity and filters results in lower creativity
    • 00:15:30 - The issues preventing innovation succeeding at companies
    • 00:19:30 - The importance of innovating yourself
    • 00:23:30 - The importance of leadership also being open to new ideas and building their capabilities
    • 00:26:00 - Is innovation and creativity the same thing?
    Links mentioned in this episode:
    • Innovation Minds: https://innovationminds.com/
    • Innotivity: https://innotivityinstitute.com/
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    31 min
  • Podcast S6E144: Rosemary Rein - Innovation Secrets from Silicon Valley

    In this episode of the Idea to Value Podcast, we speak with Dr Rosemary Rein, current SVP of Innovation Minds and former Head of Learning at Wikipedia and the United Way. She is also the author of "Go Wild! Survival Skills for Business & Life" and has lived through volcanic eruptions, earthquakes and landslides.

    See the full episode at https://wp.me/p6pllj-1Ic

    #siliconvalley #innovation #hybridwork

    We learn about some of the primary learnings which corporations can take from innovation at startups, and getting the most out of hybrid work.

    Topics covered in this episode:
    • 00:02:30 - The challenges of promoting learning at large non-profits and corporations
    • 00:06:30 - Blockers to innovation in large corporations
    • 00:08:00 - Trends in retail for 2021 and 2022
    • 00:11:00 - The trends in hybrid work and how to improve teams' ability to work across borders
    • 00:13:00 - The requirement for strong leadership and noticing progress
    • 00:16:00 - Taking the risk out of risk-taking: The Fail Fest
    • 00:20:00 - Speeding up innovation progress using secrets from Silicon Valley
    Links mentioned in this episode:
    • Innovation Minds: https://innovationminds.com/
    • Dr Rein's website: https://www.rosemaryrein.com/
    • Trendhunter report 2022: https://www.trendhunter.com/trends/2022-trend-report-research
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    26 min
  • Podcast S6E143: Janice Francisco - The personality profile of innovators

    In this episode of the Idea to Value podcast, we speak with Janice Francisco, founder of innovation consultancy Bridgepoint Effect.

    See the full episode at https://wp.me/p6pllj-1I6

    #innovation #change #personality

    We speak about some interesting research into the personality profiles of innovators, and how understanding these can make groups work more effectively together.

    Topics covered in this episode:
    • 00:04:00 - Research which shows us the unique personality profile of innovators
    • 00:08:30 - The personality profile of innovators and their creative process is based primarily on ideation
    • 00:10:30 - The other personality profiles of people in organisations
    • 00:17:00 - The lens of how different people see the same challenges and opportunities differently
    • 00:19:00 - The challenges of handovers and delivering change across an organisation
    • 00:22:00 - The need to involve people at all stages of change planning and working across silos
    • 00:25:30 - Stakeholder analysis and bringing on board people from other teams
    Links mentioned in this episode:
    • Bridgepoint Effect: https://bridgepointeffect.com/
    • Janice on Linkedin: https://www.linkedin.com/in/janice-francisco-5a11845
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    32 min
  • Podcast S6E142: Robyn Bolton - Building innovation capabilities

    In today's episode of the Idea to Value podcast, we speak with Robyn M Bolton. She is the founder of Mile Zero, as well as having extensive innovation experience in large companies like P&G, as well as working with Prof Clayton Christensen at Innosight.

    See the full episode at https://wp.me/p6pllj-1I5

    #innovation #capabilities #swiffer

    We speak about what it takes for ideas to flourish in a company, and what innovation capabilities are required to execute ideas.

    Topics covered in this episode:
    • 00:03:00 - The case study of how Swiffer was actually developed at P&G
    • 00:06:30 - Innovation is a Leadership problem
    • 00:08:30 - Her history at Innosight and how innovation advice has changed over time
    • 00:10:30 - How different sized companies need to approach innovation differently
    • 00:12:00 - The skills required for the three dimensions of innovation
    • 00:15:00 - Fear of the unknown and corporate antibodies
    • 00:17:30 - Building innovation capabilities and processes
    Links mentioned in this episode:
    • Mile Zero: https://www.milezero.io
    • Robyn on Linkedin: https://www.linkedin.com/in/robynmbolton
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    23 min
  • Podcast S6E141: Kapil Kane - Building Innovation capabilities at Intel

    In today's episode of the Idea to Value podcast, we speak with Kapil Kane, director of innovation at Intel in China, and founder of Growth X.

    See the full episode at https://wp.me/p6pllj-1HL

    #intel #china #innovation

    We speak about what it takes for innovation to surface from new parts of the ecosystem, the challenges of innovating in China and building innovation capabilities at a research-driven company.

    Topics covered in this episode:
    • 00:01:00 - Kapil's history at Apple and Intel, and how this brought
    • 00:03:00 - The pace and style of innovation at Intel in China (especially Shenzhen)
    • 00:06:45 - What it was like at Intel when competitors began to out-innovate them
    • 00:11:30 - How to communicate innovation within a company
    • 00:14:30 - How important finding new sources of innovation
    • 00:17:30 - Finding new ways of innovating beyond products
    Links mentioned in this episode:
    • Kapil's Linkedin Profile: https://www.linkedin.com/in/kapilkane
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    23 min
  • Podcast S6E140: Prof Michael Mumford - The latest in creativity research

    In this episode of the Idea to Value podcast, we speak with current editor of the Creativity Research Journal, Prof Michael D Mumford.

    See the full article at https://wp.me/p6pllj-1GP

    #creativity #research

    Dr. Michael D. Mumford is the George Lynn Cross Distinguished Research Professor of Psychology at the University of Oklahoma where he directs the Center for Applied Social Research. We speak about the current state of creativity research, the link between creativity and leadership, and where the field is going.

    Topics covered in this episode:
    • 00:01:00 - Dr Mumford's start in creativity research, and the models which were developed as a result of his research
    • 00:04:30 - The capabilities of creative people
    • 00:06:15 - Why leaders need to be creative, bring out the creativity of their team and help facilitate
    • 00:12:30 - Conceptual Combination and how new ideas are developed based on expertise and knowledge
    • 00:18:00 - Whether there is subconscious incubation or whether it is conscious analysis
    • 00:22:30 - Current trends and developments in Creativity Research: that creative people do not necessarily suffer from mental illness, more of a focus on personality traits, the effect of the world and environment's constraints on creativity, and the finding of anomalies
    • 00:27:30 - Creativity is not the same everywhere, it varies by domains
    • 00:29:30 - What should come next in creativity research
    • 00:33:00 - How most creative people do not hit their peak until their 40s or 50s
    Links mentioned in this episode:
    • Michael Mumford's Google Scholar page: https://scholar.google.com/citations?user=mink4SYAAAAJ&hl=en
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    35 min
  • Podcast S6E139: Jeff Shannon - Hard work is not enough

    In today's episode of the Idea to Value podcast, we speak with master facilitator Jeff Shannon, author of the bestselling Hard work is not enough

    See the full episode at https://wp.me/p6pllj-1GO

    #leadership #prioritisation #hardwork

    We speak about what it takes to get recognition for your leadership and capabilities.

    Topics covered in this episode:
    • 00:02:15 - The myth about how far hard work will take you in your career
    • 00:05:00 - What it takes to get influence and build trust, by building believability
    • 00:08:15 - How to work hard, but additionally also build your reputation
    • 00:12:00 - The conflict between an internal focus but still letting people know what you are trying to achieve
    • 00:14:45 - A story about embracing the experiences by drinking ants
    • 00:17:00 - How hummingbirds can see things that others cannot, which presents different options
    • 00:21:00 - How to prevent becoming overwhelmed by too many options
    • 00:24:00 - Answering the question: What do you want?
    Links mentioned in this episode:
    • Jeff's website: https://www.jeffshannon.com/
    • Bravium: https://www.braviumhd.com/
    • Book: Hard work is not enough: https://amzn.to/3Cs3zFy
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    31 min
  • Podcast S6E138: Stefanie Johnson - Inclusifying your company

    In today's episode of the Idea to Value, we speak with Dr Stefanie K Johnson from University of Colorado Boulder Leeds School of Business.

    See the full epsisode at https://wp.me/p6pllj-1GN

    #diversity #inclusion #innovation #leadership

    Dr. Johnson is member of the MG 100 Coaches, was selected for the 2020 Thinkers50 Radar List, and is the author of the Wall Street Journal National Bestseller: Inclusify: Harnessing the power of uniqueness and belonging to build innovative teams.

    Topics covered in this episode:
    • 00:01:45 - The importance of inclusive leadership
    • 00:02:30 - What inclusion means, based on optimal distinctiveness theory
    • 00:06:00 - Her research in building leadership capabilities
    • 00:08:45 - The links between diversity and innovation performance
    • 00:11:00 - It is not enough to just bring in diversity in order to drive inclusion, and how to effectively drive this cultural shift
    • 00:15:00 - How some managers might think they are performing well on diversity, but not aware of how badly they are doing
    • 00:18:45 - How teams can transition from the status quo, to the scary new future
    Links mentioned in this episode:
    • Dr Johnson's website: https://drstefjohnson.com/
    • Inclusify book: https://inclusifybook.com/
    • Dr Johnson's Linkedin: https://www.linkedin.com/in/drstefjohnson
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    23 min
  • Podcast S6E137: Blair Enns - Pricing your Creative services higher

    In today's episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto.

    #pricing #creativity #sales #services

    See the full episode at https://wp.me/p6pllj-1G1

    Topics covered in this episode:
    • 00:01:30 - Blair's history in advertising and consulting
    • 00:03:30 - The fastest way to make your creativity a commodity is to sell your time
    • 00:06:00 - Pricing is a prison cell of your making in your own brain
    • 00:08:00 - The importance of asking questions to determine value
    • 00:12:30 - Why creative people hate the feeling of doing "Sales", and how to change this
    • 00:17:30 - How to raise your prices for creative services
    • 00:20:45 - Your idea of what you think the market will bear is usually wrong
    • 00:22:30 - The importance of specialising to communicate your value by narrowing your focus
    Links mentioned in this episode:
    • Book: Pricing Creativity: A guide to profit beyond the billable hour: https://www.winwithoutpitching.com/pricing-creativity/
    • Book: The Win Without Pitching Manifesto: https://amzn.to/3oeEs43
    • Win Without Pitching training: https://www.winwithoutpitching.com/
    • 2bobs podcast: https://2bobs.com/
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    30 min
  • Podcast S6E136: Kaiser Yang - Crack the innovation Code

    In today's episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation.

    #creativity #innovation #experiment

    See the full article at https://wp.me/p6pllj-1Dk

    We speak about what it takes to apply creativity to build successful innovations.

    Topics covered in this episode:
    • 00:02:30 - The seven primary inhibitors of creativity: The most powerful one is fear
    • 00:05:00 - What are people afraid of?
    • 00:07:15 - The importance of permission
    • 00:09:30 - The 8 keys to build innovation
    • 00:15:00 - A great case study from a bank in Poland
    • 00:16:30 - The importance of prioritising and executing ideas
    • 00:18:45 - How to give your team a compass instead of a map
    Links mentioned in this episode:
    • Platypus Labs: https://platypuslabs.com/
    • Crack the Code book: https://cracktheinnovationcode.com/
    Bonus:

    This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

    * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

    * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

    * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

    * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

    Want to rapidly validate new ideas and innovative products and GROW your online business?

    These are the tools I actually use to run my online businesses (and you can too):

    * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

    I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

    Copyright https://www.ideatovalue.com

    23 min

About Idea to Value - Creativity and Innovation with Nick Skillicorn

From the publisher's feed

Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I'm your host Nick Skillicorn, I care aboutโ€ฆ