Join host Kay Prince in this insightful episode of the idkwithkay podcast as she sits down with Beth Pyne, VP of Marketing at SalientMG, to delve into the world of event marketing and its evolving landscape, particularly in relation to engaging with Gen Z.

From reminiscing about iconic '80s jingles to discussing the impact of Gen Z's social consciousness on event strategies, Kay and Beth explore a wide range of topics. Beth shares her extensive experience in event marketing, highlighting the importance of authenticity, diversity, and inclusion in event planning.

Listeners will gain valuable insights into the shifting preferences and expectations of Gen Z attendees, from seeking mentorship opportunities to embracing sober experiences. Together, Kay and Beth challenge traditional event norms and offer innovative ideas for creating meaningful and inclusive event experiences that resonate with Gen Z and beyond.

Tune in to learn how event organizers can adapt their strategies to cater to the diverse needs of today's attendees, and discover actionable tips for crafting events that leave a lasting impact.

In this episode, we delve into the fascinating world of startup marketing and the rising influence of Gen Z. Join host Kay Prince as she sits down with marketing expert Mack McKelvey to explore why Gen Z is becoming the primary audience for startups, even in the ever-evolving landscape of marketing.

As Gen Z enters the workforce and gains purchasing power, startups are realizing the importance of understanding and engaging with this demographic. Mack McKelvey shares valuable insights into the unique characteristics of Gen Z consumers and how startups can effectively target and connect with them through innovative marketing strategies.

From the impact of social media trends to the significance of authenticity and purpose-driven messaging, Mack offers actionable advice for startups looking to make their mark in the Gen Z market. Whether you're a seasoned entrepreneur or just starting out, this episode provides invaluable perspectives on navigating the shifting dynamics of startup marketing in the age of Gen Z. Tune in to gain a deeper understanding of why Gen Z is the audience to target, and how startups can leverage this demographic to drive success in their marketing efforts.

Welcome back to the idkwithkay podcast, where your host, The Kay Prince, talks about nostalgia as we delve into the Gen Z ad of the week, featuring Eos and their hilarious take on providing a second chance for that awkward first kiss watch the ad here: https://www.thedrum.com/news/2023/11/02/eos-reunites-former-flames-and-flings-redo-their-first-kiss-new-mischief-campaign. 

But that's just the beginning. This week, we're diving deep into the holiday season, uncovering the secrets of Gen Z's shopping habits. From the surprising desire to shop in stores for that much-needed retail therapy to the shifting importance of prices and promotions, we explore key data points that will reshape the way advertisers approach the festive season.

Discover why Gen Z craves early holiday shopping thoughts and the impact of product availability and faster shipping. And perhaps most importantly, learn why Gen Z wants to be taken seriously as consumers and how advertisers can break through the noise to connect with this unique generation.

So, whether you're a marketer seeking to understand Gen Z's shopping behavior or just along for the entertaining ride, this episode has something for everyone. Don't forget to subscribe on Spotify and Apple Podcasts for more insights, laughs, and a special guest in the upcoming episode. Thanks for tuning in, ladies, gentlemen, and non-binary friends.

The Kay Prince takes you on a journey through industry insights and personal growth. In this powerful episode, Kay celebrates a monumental milestone—her one-year sober anniversary, sharing the vulnerability that comes with this achievement.

Dive into a compelling recap of Ad Color 2023, a conference dedicated to supporting underrepresented communities. From reflections on diversity challenges to empowering moments, Kay sheds light on her experiences, highlighting the LGBTQ+ representation and the pivotal role it plays in reshaping the advertising landscape.

Embark on a riveting exploration of impactful sessions, including "Bridge the Gap" and "Living Urgently," where industry leaders discuss the importance of inclusivity, authenticity, and becoming a catalyst for change. Kay leaves you inspired, motivated, and ready to be part of a transformative future in the advertising industry.

In the debut episode, host Kay Prince shares a personal story that sheds light on LGBTQ+ challenges in the corporate world. Kay's experience sparks a discussion on the importance of inclusivity and standing up for what's right.

Moving on, she explores memorable ads from the past, like J.G. Wentworth's catchy jingle. Kay reflects on why these ads still resonate and the evolving advertising landscape. She emphasizes the need for targeted, engaging content to combat ad fatigue.

Kay offers advice for advertisers, stressing the power of a brand's name and the importance of catering to diverse audiences. She ends with insights on ads that engage people in unexpected ways.

Tune in for captivating discussions on advertising and Gen Z's impact. More exciting episodes to come!