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'If You Can Keep It': The Rising Cost Of Running A Campaign


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Maryland is one of three states holding primaries tomorrow. It's also attracting outsized national attention because of the outsized amount of money being spent.

Maryland's Senate race is the third most expensive nationwide behind California and Texas. That's thanks largely to the self-financed campaign of wealthy Democrat David Trone. He currently serves in the House.

He's part of a wave of self-funded candidates nationwide. That rise coincides with the ever-surging cost of funding a campaign. Political ad spending in the 2024 election cycle is expected to exceed $16 billion.

We discuss the cost of campaigns and how they're funded.

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