How to Pivot to a Listings Only Real Estate Business" | If You List, You Last Podcast - Episode 7

Welcome to episode 7 of the "If You List, You Last Podcast" with Bob Mangold, the Listing Coach. In this episode, Bob shares valuable insights on how real estate agents can pivot to become a listings-only business. He discusses the importance of focusing on sellers, identifies different potential listing sources, and provides strategies for effective communication.

Key Topics Covered:

• The four pillars of building a listing and referral-focused business.
• Targeting potential listing sources, including For Sale By Owners (FSBOs), canceled, and expired listings.
• Identifying ideal clients and market areas for efficiency.
• Crafting a compelling value proposition for sellers.
• Why you should never compromise on overpriced listings.
• The power of Home Boss in delivering value and results to clients.
• The importance of effective communication and role-playing in your approach.
• Avoiding the negotiation game on commission fees.
• Creating an avatar for your perfect listing client.
• Opportunities for listing agents in mid to large markets.

If you're a real estate agent looking to take your career to the next level and focus on listings, this episode is a must-listen. Don't forget to visit www.IfYouListYouLast.com to download Bob's book for more in-depth insights and strategies. Also, if you're interested in working directly with Bob in the real estate business, schedule a call at www.BrainstormWithBob.com.

Merry Christmas and have a fantastic week with your family and loved ones!

Subscribe to the podcast and share it with fellow real estate professionals to help them succeed in their careers. Thank you for listening and for your continued support!

I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. 

Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! 

You can grab it now at www.TheAIBossBlueprint.com

In this episode, Bob dives into a strategy for getting listing appointments with every For Sale By Owner (FSBO) and creating a lead funnel of motivated sellers and closings. He emphasizes the importance of providing value and operating with integrity in the real estate industry.

Bob discusses the impact of interest rates on the market and shares insights on mortgage-backed securities and 10-year treasuries. He explains how understanding these factors can help real estate professionals navigate the market effectively.

Bob also reveals a unique approach to approaching FSBOs, focusing on offering them what they truly want – a buyer for their property. He shares a simple script for engaging with FSBOs and explains how he has a cash offer platform ready to fulfill their needs.

Additionally, Bob provides strategies for reaching out to 'old expires' (listings that didn't sell 12 to 18 months ago) and 'new expires' (recently expired listings). He emphasizes the importance of differentiating your approach to stand out as an agent.

The video also touches on creating a lead funnel by identifying potential sellers before others do and maintaining integrity throughout the process. Bob discusses the use of AI and postcard marketing to stay in front of potential sellers.

If you're looking to excel in the real estate industry, gain valuable insights, and learn effective strategies for working with FSBOs and expired listings, this episode is a
must-watch. Don't miss out on Bob's expertise and guidance.

For more information and resources, visit Bob Mangold's website at www.ifyoulistyoulast.com and schedule a consultation to learn how to implement these strategies in your real estate business.

Stay tuned for more episodes of the 'If You List, You Last' podcast, where Bob shares his wealth of knowledge to help you take more listings and achieve success in real
estate."

I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. 

Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! 

You can grab it now at www.TheAIBossBlueprint.com

Welcome to Episode 5 of the 'If You List Your Last' podcast, hosted by Bob Mangold, also known as The Listing Coach. In this episode, we'll discuss a real-life scenario that emphasizes the importance of providing value to your clients as a real estate agent.

I will share a compelling story about a 95-year-old woman with a valuable property in Southeast Florida. She faces numerous challenges, including a leaky roof, potential mold issues, and severe electrical problems. What's more, she lacks homeowner's insurance in a hurricane-prone area.

Bob delves into how he offered practical solutions to protect this client's assets and improve her quality of life. I will highlight the benefits of value branding, explaining how agents can create value by focusing on the client's needs and benefits.

Bob walks through the potential solutions, including financing for roof repairs, setting up a beneficiary deed, and even considering a reverse mortgage to secure the client's future. He demonstrates how taking proactive steps can enhance both the client's well-being and the inheritable assets for their family.

Join us as we explore the importance of being a resourceful real estate agent and providing invaluable guidance to your clients. Don't miss this eye-opening episode that showcases the significance of going above and beyond in the real estate industry.

If you want to share your thoughts on any of the discussions I have on the podcast, jump on over to Facebook and join the Real Estate Asset Advisors group, where you can share your thoughts, good or bad!

Here's the link  https://www.facebook.com/groups/realestateassetadvisors

 And you can always jump on my Elevate Business Briefings every other Wednesday at 1:00 PM. Eastern time. You can REGISTER HERE  

And finally, you can download a pre-release version of my book at: https://IfYouListYouLast.com

I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. 

Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! 

You can grab it now at www.TheAIBossBlueprint.com

On this episode, we're going to talk about listing presentations and some of the ridiculous materials we are receiving from NAR explaining our value to a potential seller. 

Unfortunately, I think too many agents take this material, customize and will start presenting it to sellers. So, today I am going to review the NAR document "179 Ways Agents Who Are REALTORS® Are Worth Every Penny of Their Compensation" and tell you why this is a worthless exercise, at least in my opinion.

If you want to share your thoughts on any of the discussions I have on the podcast, jump on over to Facebook and join the Real Estate Asset Advisors group, where you can share your thoughts, good or bad! 

Here's the link  https://www.facebook.com/groups/realestateassetadvisors

 And you can always jump on my elevate business briefings every other Wednesday at 1:00 PM. Eastern time. You can REGISTER HERE  

And finally, you can download a pre-release version of my book at: https://IfYouListYouLast.com

I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. 

Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! 

You can grab it now at www.TheAIBossBlueprint.com

Hosted by Bob Mangold, Founder/CEO of the Real Estate Asset Advisors Organization.

Make sure you jump on our Elevate Business Briefings every other Wednesday at 1:00 PM. Eastern time. You can register at, www.ElevateBusinessBriefings.com. 

And, you can join our Real Estate Asset Advisor Facebook group. 

And, connect with me on Instagram at the listing coach. 

And finally, you can download a pre-release of my book at ifyoulistyourlast.com. 

I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. 

Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! 

You can grab it now at www.TheAIBossBlueprint.com

In this episode we are going to give you an overview to the commission lawsuit dilemma. I'll be sharing the EXACT platform my group uses to take more listings, transparently offer compensation, sell our listings for the highest market value GUARANTEED, in only 14 days at half the cost of a traditional listing while still ensuring we are paid a 3% listing/marketing fee.

So, dive in and check it out.

To attend our Bi-Weekly Elevate Your Business workshops, visit www.ElevateBusinessBriefings.com

To download a pre-release copy of my book, visit, www.IfYouListYouLast.com

I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. 

Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! 

You can grab it now at www.TheAIBossBlueprint.com

I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. 

Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! 

You can grab it now at www.TheAIBossBlueprint.com