If You Market

If You Market

By Sky Cassidy (CEO) of MountainTop DataBusinessMarketingManagement
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If You Market episodes

  • 14: Marketing Automation w/ Ali Jawin

    Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr
  • 13: Growth Marketing w/ Brandon Redlinger

    Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio. Here is his contact info: Email: [email protected] Personal Twitter @Brandon_Lee_09 Company Twitter: @Engagio Personal LinkedIn: https://www.linkedin.com/in/brandonredlinger Company LinkedIn: https://www.linkedin.com/company/6417884/ URL: www.engagio.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 min
  • 12: Email Content Best Practices w/ Laura Lopuch

    Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr 7 min
  • 11: Customer Feedback w/ Jeremy Bieger

    Jeremy Bieger is Co-Founder and CEO of Pulse Insights, a company devoted to customer feedback. He has a background of excellence in leading teams and products to success. One thing that helps him get out of bed daily is his love and passion to build things, ranging from businesses to side projects.

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    51 min
  • 10: Meeting Maker Campaigns w/ Laura Beasley

    In this episode Laurie Beasley describes Meeting Maker Campaigns. These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed teleprospecting effort.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min
  • 8: Hiring the Right Marketing Team w/ Jamie Crosbie
    Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    56 min
  • 7: Multitouch Marketing Makes the Difference w/ Terry Hedden
    How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up.
    Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    51 min
  • 6: Why Employee Engagement Is Just As Important As Your Customer Experience w/ Charles Rogel

    Marketing and employee engagement aren’t exactly known to go hand-in-hand.

    But they should.

    Your employee engagement is intertwined with your customer experience, which often begins with your marketing team.

    Our guest today on The Elephant Test was Charles Rogel, CEO of DecisionWise. While his company literally wrote the book on employee engagement, Charles takes it one step further to show how engaged employees are the best brand ambassadors your marketing team could ask for.

    Here’s some of the great insights Charles shared with us on why employee engagement is so important to your customer experience and how you can start to build that engagement today.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min
  • 5: Why Webinars Are (Still) Awesome w/ Mike Agron

    Why would people want to outsource anything (including webinars)?

    Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s going to take responsibility for a task or solution.

    That’s the philosophy that Mike Agron took everywhere he went, from Apple to Oracle and eventually to his role as CEO of WebAttract. It became a natural way for him to organize his business.

    In this episode, Mike shares what led to his passion for webinars and makes a compelling case for why high-quality webinars should be near the top of the list of enduringly successful marketing strategies.

    Check out WebAttract’s ebook “WebinarReady” here.

    You can also download their Ultimate Planning Checklist, see their work, or learn about webinar best practices.

    Find a breakdown of this episode here.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    51 min

About If You Market

From the publisher's feed

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social…