If You Market

If You Market

By Sky Cassidy (CEO) of MountainTop DataBusinessMarketingManagement
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If You Market episodes

  • 35: Happy New Year!

    This week on the If You Market podcast we're keeping it short and sweet for the New Year and thank all of our guests from 2018 and the listeners. Here's to an awesome 2019.

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    11 min
  • 34: Working Remotely, with Lisette Sutherland
    This week on the If You Market podcast we speak with Lisette Sutherland of Collaboration Superpowers about both managing remote workers and working remotely. Lisette also shares her least favorite video conference software and much more.
    Lisette Sutherland is a remote-working German-born American living in the Netherlands who is totally jazzed by the fact that it’s possible to work from anywhere. In fact, it’s not just possible; it’s completely, productively workable – if you do it right.

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    1 hr 1 min
  • 33: Are You Solving Problems or Pushing a Product, with Patrick McFadden
    This week on the If You Market podcast we speak with Patrick McFadden about effective sales and marketing by solving your clients problems. Patrick shares his approach as a business consultant, as well as the top issues he sees when clients bring him in, three actions marketing needs to be doing to help sales, and much more.
    Patrick McFadden is Founder at Indispensable Marketing, a small business marketing firm that takes a process approach to increase visibility and make your phone ring.

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    1 hr 2 min
  • 32: How to Develop LinkedIn Thought Leadership, with Rachel Simon
    This week on the If You Market podcast we speak with Rachel Simon, CEO and Founder of Connect The Dots Digital. We discuss techniques for developing yourself as a thought leader on LinkedIn.
    Rachel works with company founders, subject matter experts and executives to expand their network and develop themselves as thought-leaders while increasing trust with their buyers, resulting in an overall impact in revenue.

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    1 hr 16 min
  • 31: MarTech Won't Save you, with Scott Brinker
    This week on the If You Market podcast we speak with Scott Brinker of ChiefMartech.com and HubSpot about MarTech. If you don't know Scott Brinker then your probably also wondering what MarTech is, and what your listening to, and what a podcast is. :)
    Scott publishes the chiefmartec.com blog, programs the MarTech conference, and wrote the book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive.

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    55 min
  • 30: The Resurgence of Experiential Marketing, with Laurel Mintz
    This week on the If You Market podcast we speak with Laurel Mintz of Elevate My Brand about the Resurgence of Experiential Marketing. It's all about offline and out of the office marketing.
    Laurel has created an agency family serving both startups and blue chip global brands like Verizon Digital Media Group, PAW Patrol and Zendesk. Laurel’s favorite saying is FIOGID. Figure it out, get it done. And that’s exactly what’s brought the agency top talent and accolades since 2009. #IfYouMarket #B2BMarke

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    29 min
  • 29: Epic PR Fails & Successes, with Karla Jo Helms
    This week on the If You Market podcast we have a special episode with our new co-host Karla Jo Helms, where we lavish praise on her as co-host and have some fun talking about epic PR fails. Also successes, but let's be honest everyone wants to hear about the fails. #IfYouMarket #B2BMarketing

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    49 min
  • 28: How to Create Social Media Thought Leadership, with Jasmine Sandler
    This week on the If You Market podcast we talk with Jasmine Sandler about how to be B2B famous. It's all about turning yourself into a B2B thought leader and influencer. Jasmine is the Founder and CEO of JS Media and Agent-cy Online Marketing, and is considered by Google, LinkedIn and other key Internet Marketing organizations as a Top B2B Digital marketing thought-leader. #IfYouMarket #B2BMarketing

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    1 hr 13 min
  • 27: How to Make Engaging Campaigns for Boring Products, with Marc Rappin

    This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to something that resonates with your audience. #ifyoumarket #B2BMarketing

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    57 min
  • 26: Women in Marketing, with Erica Lanyon

    Erica Lanyon, VP of Marketing at SourceDay, is back on the If You Market podcast this week to discuss Women in Marketing. We talk about getting raises and promotions, bias in the workplace, mentorship, when to get out, and my love hate relationship with the Ice Breakers Gum Unicorn commercial.

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    48 min

About If You Market

From the publisher's feed

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social…