If You Market

This week on the If You Market podcast we have Jack Kosakowski, CEO of Creation Agency, on to talk about simplifying demand generation. Jack shares the demand generation techniques he developed, thanks to his hatred of cold calling, while in sales and drops too many quotable lines to fit on the IYM magazine cover. He has some great insights on lead generation, especially for companies just starting out or with an underdeveloped brand, and gives his thoughts on getting back to basics.

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In this special bonus episode of the If You Market podcast we have interviews from the MarTech West conference that took place April 3-5 in San Jose, California. We ask attendees and vendors 3 questions. What MarTech from the show interests them most? What does their company do? What problem would they like to see a MarTech solve?

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This week on the If You Market podcast we talk with Meaghan Sullivan, Senior Customer Marketing Manager at BetterCloud, about Customer Advocacy and why it's always a good idea. #ifyoumarket Meaghan Sullivan started her career off in Sales operations and Inside sales at NetApp and Cloudera. Her years in sales taught her the importance of building relationships with her customers that go beyond closing the sale and hitting her numbers.

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This week on the If You Market podcast we talk to Mark Organ about Customer Powered Companies and how to be one. Mark encourages everyone to take customers to dinner, create a space for customers to be part of your company and more. 

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This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing

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This week on the If You Market podcast we speak with Alex Navarro of Edison on Main about Content Repurposing and how to get the most out of your content.Alex Navarro, Founder at Edison on Main, is an award-winning branding expert, a Hubspot and Google AdWords certified digital marketer, and the founder of Edison on Main - where you can find marketing toolkits that teach entrepreneurs how to grow their email lists and social media followers, get found on Google, increase leads, and sell more. 

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This week on the If You Market podcast we speak with Laura Hall of SalesLoft about Content Delivery and how not to be quietly good. Laura Hall is the Senior Manager of Marketing Communications and Content at SalesLoft. She spent the first half of her career in sales before moving into sales effectiveness consulting and finally, marketing strategy. Laura holds an MBA from the Georgia Institute of Technology and a "retiree" jacket from Atlanta's roller derby league.

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This week on the If You Market podcast we speak with Ryan O'Hara of LeadIQ about Sartup Marketing. Ryan has a wealth of knowledge with tons of takeaways on startup marketing techniques and philosophies that lead to success. Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentors two accelerators, The Iron Yard and The Alpha Loft, and hosts The Prospecting Podcast.

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This week on the If You Market podcast we speak with Vicky Sarmiento of Feedmob about Digital Marketing. We also manage to talk a lot about startups, marketing education, and Vicky shares some of her biggest mistakes in Digital Marketing. Vicky is a digital marketing and communications expert with a decade of experience in the B2B and social impact space. Vicky is currently the Marketing Manager at Feedmob, where she spearheads branding, content and digital campaign strategies for the company.

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This week on the If You Market podcast we speak with Kelley Noblet of Skillsoft about Content Marketing and how to make sure it is fueling demand generation. Kelley goes over the process from content concept generation, through creation, and all the way to distribution. Kelley Noblet is responsible for the strategy and execution of content marketing for Skillsoft in the North American region. Prior to her role in content marketing, Kelley spent over 10 years managing demand generation programs.

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