If You Market

This week on the If You Market podcast we talk with Tomas O'Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company. Exactly what is a "Continuous Connected Company" and why does host Sky Cassidy think Currnt's process is the next secret fishing hole for B2B marketing. 

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This week on the If You Market podcast we talk with Eric Hawes about Competitive Analysis and how it affects the product development and product launch. Among other bits of wisdom Eric says how you fit in a market comes down to price, value, and trust. Eric Hawes is an industry leader in Product Line Management, Merchandising, Sourcing & Development, Innovation, Ecommerce and Professional League Licensing within all apparel and accessory soft-good categories.

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Yoni Solomon is Head of Product Marketing at G2 (formerly G2 Crowd). We talk about the importance of Product Marketing and Yoni gives us his 5 step product launch process. Yoni has spent nearly a decade launching and enabling new products, features, partnerships, and acquisitions for Chicago's top SaaS companies, including: Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago).

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You think you're special? ... Your not special, you're a commodity. We all start out as commodities, you have to work hard to become special. Amir Bormand talks about how to make a commodity special. Amir is the Co-Founder of California based recruiting firm Elevano. While Elevano may have their own techniques and niche, the recruiting industry behaves like a commodity, and I bet your industry does to. Amir Teaches us, the proper marketing can create separation and success in a commodity industry.

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This week we talk with Jamie Birch of JebCommerce about Affiliate Marketing. If all you know about Affiliate Marketing is its bad reputation, it's time to look again. Early versions of Affiliate marketing were a playground for fraud, but modern Affiliate Marketing technologies have eliminated these issues and turned Affiliate Marketing into a full commission lead and sales generation machine. 

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This week I discuss Content Marketing one on one with Randy Frisch. Randy is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience.

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This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. We also find out his favorite ice cream is peanut-butter chocolate.

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This week we talk with Laura Patterson about the Customer Journey. Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want. A wise person once said, "You can't, and won't, catch a bear with a mouse trap or a mouse with a bear trap".

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Product Marketing is The Glue That Holds Your Company Together. It connects your brand, your product, and your marketing but is frequently misunderstood. Neglecting product marketing is the number one way smart people fail.  Join the If You Market podcast as we discuss Product Marketing in all it's glory with Greg Powell, Head of Brand and Product Marketing at Fundbox. 

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On this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns. Amy covers everything from the basics to specific tips for getting the best ROI. We also touch on Costco food, Sean Connery impersonations, and naval blockades.  Amy is the Marketing Operations Manager at People.ai and previously worked in demand generation and marketing operations at OpenGov and H2O.ai. She's a Marketo and Salesforce certified administrator.

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