If You Market

Will AI save us or destroy us? AI expert and CEO of Intellimize joins us on the If You Market podcast to discuss practical use of AI in B2B marketing, but of course there's some terminator talk as well. Guy Yalif has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize. He graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business.

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This week on the If You Market podcast James Kessinger, CMO at Hushly, gives us a demo of their Website Conversion Optimization platform.  James is an experienced marketing executive with a 20+ year career with leadership roles in corporate marketing, product marketing, services marketing, field and partner marketing. In his current role as CMO at Hushly, James is responsible for defining, building, and executing on all marketing, PR, go-to-market, and partnership programs.

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This week on the If You Market podcast we talk with Mitch Duckler of the brand marketing agency FullSurge about brand and the four means of identifying a brand positioning that's truly differentiated. Mitch is a brand strategy consultant with over 25 years of line management and business consulting experience, and author of Amazon.com best-selling book, The Indispensable Brand.

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Is cold calling dead, what about SDRs? This week on the If You Market podcast it's all about lead generation with SDR cold calls. Amanda Puppo shares her experience running a cold calling agency for over 10 years. Amanda founded MarketReach at 26 and has been helping companies set appointments through cold calling ever since.

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When was the last time you relied on 10,000 year old information for your decision making? On this episode of the If You Market podcast Gleb Tsipursky explains the difference between your gut instincts, learned behavior,and information based decision making, and how override your caveman brain and make better decisions.  Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is the CEO of the consulting, coaching, and training firm, Disaster Avoidance Experts. 

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Maury Rogow comes on to discuss storytelling and using video to convey your brand's story. It's all about launching brands, telling your ultimate story and getting more sales. Maury tells us how to move your brand from nice-to-have to must have.  Maury, is the CEO of Rip Media Group, a multimedia marketing agency that uses video storytelling to build brand awareness. He is currently launching a self service video service.

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Mark Schaefer joins us in the If You Market podcast. Mark shows us how today's marketing is causing the largest civil rebellion in the history of the world, and it's a rebellion against marketing. His new book Marketing Rebellion, the concept of human centered marketing, and his belief that the most human company will win.  Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at grow — one of the top five marketing blogs of the world.

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Sangram Vajre of Terminus comes on to discuss his new book "ABM is B2B". We talk about all things ABM including why B2B doesn't have to be boring, how and why Sangram let go of his CMO title, and why every company should hire a comedian and take more risks in their marketing. Sangram is a 2x Author, including his latest book ABM is B2B, Co-founder at Terminus, host of the FlipMyFunnel Podcast, and the Godfather of ABM.

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This week on the If You Market podcast we talk with Agnes Jozwiak about using webinars to generate leads and assist your sales team. At the time of this recording she was the Marketing Director at ClickMeeting and she has since taken a position as the Senior Product Marketing Manager at Spartez Software. We talk with Agnes about the webinar "flywheel" and the importance of all the webinar parts you don't see. 

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What's Agile Marketing? If you don't know you betta ask somebody, or just listen to this episode. Andrea Fryrear joins us to discuss all things Agile Marketing. Andrea Fryrear is the co-founder of AgileSherpas, the world's leading Agile marketing training organization, where she works with marketing teams of all shapes and sizes to transform their marketing operations. She's the author of Death of a Marketer, which talks about marketing’s troubled past and charts a course to a more agile future. 

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