If You Market

Don't let the Costa Rica hammock life fool you, Matthew Woodward is serious about SEO, he demands full control, and he provides results. In this episode of the If You Market podcast Matthew provides a string of things you can do in 20 minutes to drastically improve the leads and sales you get from search engine traffic. Matthew is a prolific blogger focusing for nearly a decade on helping businesses increase traffic and profits mainly through Search Engine Optimization.

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What if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us the steps and steps and processes to maximize marketing's impact on sales. As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy.

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There's more than one type of ABM. Today's ABM is usually martech based and done in mass. On this episode of the If You Market podcast Kristina Jaramillo talks with us about real ABM, that's old school retro and highly effective Personal ABM. Kristina Jaramillo, President of Personal ABM and Partner at Stop the Sales Drop, helps marketers increase their influence over revenue with a personal account-based approach that wins, protects and expands status quo accounts. 

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Is your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse. Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm. For more than a decade, she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney.

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Have you heard of this podcasting thing? I heard it's a big deal. Kelly Glover is obsessed with podcasts and personal branding and comes on to coach us all on how to get booked on podcasts. On this episode she lets us know how to get booked, how to preform once you're booked, and what to do after. Kelly, is the founder of The Talent Squad a company that helps you get booked as a guest on relevant podcasts. 

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Journey mappers are the cartographers of marketing. You don't create the journey, you discover it. This week on the If You Market Podcast we talk with Jim Tincher about Journey Mapping. Jim, is the Journey Mapper-In Chief at ‘Heart of the Customer’, Jim’s entire career has centered around customer experience and creating customer loyalty. He is an author, keynote speaker, and the 2nd person in the world to be certified as a customer experience professional.

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Is your Marketing good enough? Allen Adamson says to stop thinking good enough is good enough, you must do something great. This week we talk with Co-Founder and Managing Partner of Metaforce, Allen Adamson, about how to avoid the check the box mentality. Allen is also NYU Stern Adjunct Professor of Marketing, and the author of multiple books on marketing.

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Chala Dincoy of Repositioner joins the show to teach us how to create effective elevator pitches that win business. She shares the 3 parts to an effective elevator pitch, what not to do, and so much more.  Chala is the CEO and Founder of The Repositioning Expert, where she helps companies change their messaging to attract more customers. She’s the author of Gentle Marketing, and How To Win Friends the Way Apple Wins Customers and is regularly featured on ABC, NBC, CBS, and Fox.

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This week on the If You Market podcast we talk about Intent Data with Tukan Das. What is intent Data, how does it work, everything you've always wanted to know about Intent Data and how to use it to better identify what companies to pursue. Tukan is the CEO of intent data company LeadSift where they mine Intelligence from Unstructured Public Web Data to help Organizations better engage their Customers, Also known as “intent data”.

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This week on the If You Market podcast we talk about B2B Influencer Marketing with Tom Pick.  Tom Pick is a B2B Tech Digital marketing Consultant and owner at Webbiquity. He speaks and blogs in the areas of B2B brand awareness, search marketing, social, content strategy and yes influencer marketing.

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