If You Market

Sales is right, some of your leads are worthless, but others are worth-more.  In this episode of the If You Market podcast Keith Perhac gets out the lead measuring tape and shows us how to identify your best and worst lead sources. It's all about identifying and maximizing the channels and metrics that are giving you the best results. Keith is the host of the podcast Data Beats Opinion and founder of SegMetrics, which he built from his own frustrations when trying to track and measure leads.

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Don't let your career be something that happens to you. Tony Vlahos is the Chief Storyteller at ExecuNet and an avid boot wearer. On this episode of the If You Market podcast Tony shares the techniques you can use to proactively assure you get the most out of your career. ExecuNet specializes in helping get executives to the next stage in their careers. They offer Vice Presidents and C-Suite leaders a proven approach for getting interviews and offers.

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This week we talk with Tracey Ellis of Leadous about Building a Marketing Teams, the key skills to look for, what to hire for and what to outsource, pitfalls to avoid, everything you need to know to put a marketing team together that gets the job done. Tracey, is the CEO of Leadous, a lead generation and marketing automation company out of Minnesota.

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Jill Fanslau, rhymes with coleslaw, knows something about email that you don't. This week on the If You Market podcast we talk with Jill Fanslau about AMP for email. What is AMP for email?, lucky for you we've made a full podcast to fill you in. Jill has 12+ years of content creation, product development, and marketing leadership. She also has the inside scoop on the biggest thing in email since email. 

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Many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that's good for marketing. On this episode of the If You Market podcast Wendy Weiss shares her processes for effective cold calling and how when done properly it's not the nightmare you think it is. Wendy, is known as The Queen of Cold Calling™. She is the President at ColdCallingResults.com, an author, speaker, and sales coach.

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Automation, Automation, Automation. How do you get it done and get it to actually help you close more business. Casey Cheshire joins us to show how marketing automation is used to help sales close more deals, create better customer experiences, and provide reporting to show how marketing is impacting end sales. Casey is a marine, the Founder & CMO of the Salesforce Pardot consulting group Cheshire Impact, host of the Hard Corps Marketing podcast, and the author of “Marketing Automation Unleashed”

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You're the people that... The oldest form of marketing, word of mouth, is overlooked by too many marketers. You may think you have word of mouth marketing, but do you actively work on it, or are you hoping by having a good product people will spread the word? Daniel Lemin is a tech startup co-founder, operations and marketing leader, and has 20 years of experience working for major global organizations. He is also a best selling author and speaker.

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How do you set it up so when things get tough, and people in sales are missing their quotas, it doesn't result in finger pointing between sales and marketing? On this episode of the If You Market podcast we talk with Michael Gordon about Sales and Marketing alignment and how to use accountability to keep Sales and Marketing working as a team. Michael is the President of Sandler Training in Calabasas California and brings over 15 years of real-world sales, training, coaching and management experience.

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Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill Cates, is a referral marketing expert at Referral Coach International.

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Today's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman.  In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success. Jason has almost twenty years of agency experience with a strong emphasis on consumer brands like Home Depot, Coca-Cola, AMC Theatres, and MillerCoors.

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