This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever.  Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He is also a speaker and moderator at live events and on webinars.

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This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

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This week on the If You Market podcast we talk with Scott Carson about Having a Marketing First Mindset. Scott believes you only have a product and a company if you can market it, and if you can market something effectively that alone can be a company. He’s known as Scott Carson the note guy, he’s an investor, entrepreneur, marketer and podcast host.

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This week on the If You Market podcast we talk with Per Sjofors (not a typo, 'Pair Showforse') about Pricing and the 4 P's of Marketing; Product, Place, Promotion, and Price. Per shares his insights for pricing adjustments that can immediately increase marketing success. Prior to Sjofors & Partners, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing.

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This week on the If You Market podcast...we talk with Keith Bailey about how to prevent unintentional audience abuse....with effective storytelling.... in presentations, emails, social posts,... everywhere you market.  Keith is the founder of Articulated Intelligence where he help prevent business professionals from committing unintentional audience abuse by enhancing a personal brands ability to be a better storyteller for Impact, Profit and Fun.

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This week on the If You Market podcast we talk with Jason Webb about copyright and trademark protections, what can go wrong, why he left cancer research and physics to be a patent lawyer, and his personal connection to the king that started it all. Jason Webb is a Partner and intellectual property attorney at Pearson Butler. He has a Bachelors of Science in Applied Physics and Computational Modeling from Brigham Young University where he assisted in experimental laser physics and cancer research. 

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This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips. Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook.

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This week on the If You Market podcast Tricia Benn joins us to talk about Data Based Decision making and how to leverage information to maximize business performance. Tricia Benn is a partner and Chief Community Officer of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and investors.

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This week on the If You Market podcast Amanda Nielsen joins us to talk about the magic of Partnerships, the different types and how to make them successful.  Amanda, is the Partner Enrollment Manager at FormStack. She also does Demand Generation Consulting, public speaking and, possibly most importantly is huge dog lover.

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Do you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why they so often go unused. How to find the right CRM for your team, how to use it, and how to get buy in from sales. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies.

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