If You Market

Does "Ethics" ever come up in your marketing meetings?  

Marketing departments either can't afford to think about ethics, or can't afford not to. This week on the If You Market podcast we talk with Cristina DiGiacomo about Ethics in Marketing. Cancel Culture, Purpose-Washing, Simon Sinek, Dan Price, PR, Means Justifying Ends, Judgement, and more. 

They call her the “Notorious CDG”. Cristina DiGiacomo is the host of the Wise Up podcast, and the founder of MorAlchemy where she inspires leaders to rise above the challenges of the working world by harnessing the power of Philosophy.

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How much of your personal data do you still own?  

This week on the If You Market podcast we talk with Jory Des Jardins about data privacy, Big Tech, Cambridge Analytica, the google cookie sunset, how Bill Gates can fix social media, and the potential of 0 party data.

Jory is the CMO at the @ Company where they work to put control of online data into the hands of the people. She’s also a VC in Residence at the W fund where she works to get resources to talented underfunded founders. 

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How do you get from snowflake to avalanche?  

This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business.  From idea, to action, to social proof and success.

Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world.

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This week on the If You Market podcast we talk with John Vuong about how his company builds relationships to win more business and how SMBs can do the same.  

John Vuong is the owner and founder of Local SEO Search, a boutique agency from Toronto, Canada. He helps small and medium-sized businesses rank on Google and dominate their local market. 

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What's stopping you from living where you vacation? This week on the If You Market podcast we talk with Emily Bron about the newfound freedom of movement for many people who can suddenly work remotely, from any city, any country they want.  People used to move for their work, now you can move for your life.  

After years of living and working in 4 different countries on 3 continents, 3 immigrations and several changes in professional directions Emily Bron realized that she would like to create a new life chapter full of passion, health, and purpose, so she created an International Lifestyle Consulting company.

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This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it. He also provides the most honest acronym you've ever heard. 

Dr. Yoram Solomon is a TRUST researcher, keynote speaker, and the author of The Book of Trust, and 13 other books. He served at the Israeli Defense Forces 35th Airborne, where he learned firsthand how important trust is.

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This week on the If You Market podcast we talk with Christian Banach about how agencies can consistently close big deals and stay off the Revenue Rollercoaster. We cover their PROPEL system for consistent and effective prospecting, did I mention consistent?

Christian Banach (Ba-Knock) helps agencies get off the revenue rollercoaster and land 6- and 7-figure opportunities predictably. Over the last 20 years, he's been an agency owner, sales team leader, and new business director working with small and large agencies across marketing disciplines.

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This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the 'Age of narrow'. Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunities in the B2B technology sector.

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This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages.  Ross Gives his 15 insights for effective landing pages.  Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work. Crowdspring is a marketplace where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom design and company naming services.

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This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1 & H2 tags on your site, getting the Google FAQ, and we interrogate Brandon until he cracks and gives up some SEO secrets. Brandon is an SEO realist and has been helping small to medium-sized businesses get more traffic to their websites ultimately converting to clients, sales, and leads for the past fourteen years.

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