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If You Market
If You Market episodes
- 114#: What happens to Marketing if Google is broken up? with Matt Berman
Sometimes you need the navy and sometimes you need pirates. This week on the If You Market podcast with talk with Matt Berman about the Google antitrust lawsuit and what it means for marketers. Matt is the president of the digital marketing agency Emerald Digital.
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1 hr 13 min - #113: Bat Faced Boy Has 8 Inch Ears and other Words That Sell, with Paul Ross
When I snap my fingers you will awake...you will listen to this podcast...and you will learn. On this episode of the If You Market podcast Paul Ross talks with us about how to adjust your wording to tap into your audiences subconscious and turbocharge your results. The magic 2 word combinations, and how to put the puzzle together and let your audience put in the last piece. Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner Of Neuro Linguistic Programming.
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46 min - #112: Presentation Skills, with Elizabeth Bachman
Everyone benefits from good presentation skills. On this episode of the If You Market podcast we talk with Elizabeth Bachman about the keys and tricks to both presenting yourself and giving presentations. Elizabeth is a professional speaker, presentation skills trainer, and host of the Speakers Who Get Results podcast.
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58 min - #111: Pricing is Everything, with Shannyn Lee
How do you set pricing, and why? This one detail can affect your revenues and success more than any other. This week Shannyn Lee joins us and we dig into everything you need to know about pricing. Shannyn spent a decade in marketing and communications for a number of Fortune 500 companies, before moving on to a leadership role at Seattle design firm and on to Win Without Pitching.
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57 min - #110: Acquisition Marketing, with Brian Mac Mahon
If your planning on selling your business you need hear what Brian Mac Mahon has to say on this weeks episode of the If You Market podcast. Marketing your product and your band is one thing, but you need to be marketing your business to potential buyers and that's something else. Brian is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early stage startups providing investment, foundation, showcasing, influence, and commu
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59 min - #109: Maximum Video Marketing, with Daniel Glickman
This week on the If You Market podcast we talk with Daniel Glickman about video marketing. What more can I say, Daniel is a pro and is well known for dispensing a torrent of practical marketing advice. He doesn't disappoint. Daniel is the CMO of Wave.video and chief operator of the CMOconfessions blog, podcast, and newsletter.
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1 hr 3 min - #108: Be Unforgettable, with Amber Kemmis
Is it a Tide Commercial?, no it's Amber Kemmis on the If You Market podcast talking about the psychology of Unforgettable Marketing. Amber shares the techniques, tricks, and psychology to making your marketing and brand unforgettable. Amber Kemmis is the VP of Client Services at the inbound marketing agency SmartBug Media.
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56 min - #107: ABM for Manufacturers, with Jeff White
Marketing is a bit different for manufacturing, but ABM is how they have always done it. On this episode of the If You Market podcast Jeff White of Kula partners talks with us about the specifics of applying ABM in manufacturing companies. Jeff is the co-founder of Kula Partners, an agency that specializes in helping manufacturers digitally transform their marketing and sales.
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44 min - #106: How and Why to Write a Book, with Michelle Vandepas
Most books don't make a profit, because they aren't supposed to. On this episode of the If You Market podcast Michelle Vandepas talks about how and why B2B marketers should write a book and how to make sure your book doesn't get fed to the fishes. Michelle is an entrepreneur, book publisher, TED talk speaker, and lives in the Colorado mountains with her family, 2 dogs and 40 goldfish.
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1 hr 2 min - #105: How to Manage an Agency Relationship, with Garrett Mehrguth
Marketing agencies don't fail, people fail to use them properly or hire the right agency. If an agency is a tool you need to know what the right tool is for your needs, how to find it, and how to use it. This week we talk with Garrett Mehrguth about marketing agencies. The hiring process, when, why and how to use an agency, and how to get the most out of yours. Garrett is the co-founder and CEO of Directive, a performance marketing agency for software companies.
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54 min
About If You Market
From the publisher's feed
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social…
media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.