If You Market

As an expert in Crisis PR Tim O'Brien knows where the skeletons are, how they got there, and what to do about it. On this episode of the If You Market podcast we talk about when and how to panic, steps to managing a crisis, different types of crisis, and much more. If your CEO is tweeting at 2am you might need Brian and you definitely need to listen to this episode. 

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Ethan Beute believes you are better in person, and he's working hard to make you better in person by email. In this episode of the If You Market podcast we talk with Ethan about BomBom's video in email product and the value of personal communication even when using impersonal channels like email.  Ethan is the Chief Evangelist at BombBomb, the co-author of Rehumanize Your Business, and host of The Customer Experience Podcast.

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Laura Patterson comes on the show to talk about her latest book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Some companies are happy where they are, but if you have plans to grow your business then listen up. Laura is the president of VisionEdge Marketing, and is recognized as one of the pioneers and authorities in Marketing Performance Management.

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Morgan Kling, CEO of CloutHQ, comes on to talk about influencer marketing and how to get influencers working with you, organically. Morgan Kling created CloutHQ, the first public influencer database in September of 2018 with the idea of creating a space for brands of all sizes the ability to find and connect with influencers.

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Brian Mac Mahon has started an X-Man like school for startups called Expert DOJO. He's an Irishman in Silicon Beach, on this episode of The If You Market Podcast he shares his thoughts on startups, venture capitalism, and why Unicorns are terrible. Brian Mac Mahon is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early stage startups providing investment, foundation, showcasing, influence, and community.

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If you want to advance in your career listen to this episode twice. If you plan to stay in an entry level position listen three times. Darryl gives such an impressive amount of actionable career advice it's hard to believe he's only the second most notable Praill. Office politics, interviewing, recruiters, impostor syndrome, Darryl covers it all. Darryl is the CMO at sales engagement platform VanillaSoft. He has raised funding, taken companies public, and held executive roles in enterprise companies.

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Their Swarm A.I. model predicted the Superfecta at the Kentucky Derby at 540 to 1 odds. Making a fortune at gambling is great, but Louis Rosenberg and Unanimous A.I. are focused on using their unique form of A.I. for marketing. Dr. Rosenberg shares what his company is up to and how it applies to your marketing. Dr. Louis Rosenberg is the Founder and CEO of Unanimous AI, an artificial intelligence company that amplifies the intelligence of human groups using algorithms modeled after swarms in nature. 

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This is our silver lining COVID19 episode and we're talking with LinkedIn expert Anthony Blatner about how to execute LinkedIn marketing now and in the future. Anthony delivers more actionable advice than we've ever had on the show and will have you scrambling to take full advantage of LinkedIn. Anthony Blatner is the founder of Modern Media, a top LinkedIn Advertising agency.

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John Wall, of the Marketing Over Coffee Podcast comes on the show and they talk about his podcast, company, new book, AI and Machine learning, a little corona virus, and much more.  John is a partner at the data science consulting firm ‘Trust Insights’, he is also the producer and co-host on the Marketing over Coffee podcast, has been profiles in Forbes, Inc, CBS and the associated press for his marketing acumen, he is the author of the Marketing Over Coffee Playbook and B2B Marketing Confession

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Ardath Albee comes on the show and teaches us all about creating and executing B2B marketing personas. So practical it's a must listen, all about creating the persona so you can execute the right content to the right audience.  Ardath Albee is CEO and B2B Marketing Strategist of her firm, Marketing Interactions. She helps companies with complex sales develop personas and persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay.

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