If You Market

Francisco Serrano, CEO of 121 Corp, joins us to talk about Marketing to the 'NOW' Generation.  Francisco Serrano is a skilled branding specialist with over twenty years of experience in mid-to-large-sized organizations. He’s worked in corporate and product development, brand strategy and brand architecture, packaging and POS design, as well as in video and web development.

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Chris Dyer comes on to discuss Company Culture. Whether your culture is bad or okay Chris tells us how to recognize culture issues and what to do about it. Chris is the Founder and CEO of PeopleG2, a background check company that has appeared on the Inc. 5000 list of the Fastest Growing Companies three times. He is the author of the award winning book, The Power of Company Culture and the host of TalentTalk, a podcast about hiring and promoting talent.

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This week on the If You Market Podcast we speak with Mike Faherty, CEO of ProSales Connection, about Growth Driven Marketing. Mike gives us his 4 levers for Growth and we talk about the fastest path to revenues and how to improve the middle of the funnel.

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Michael Collins joins us to discuss Product Market Fit. If you want to be customer-centric you must first have a product that people want, and be able to identify those people. Michael is the Vice President of Marketing at Connected2Fiber, a SaaS startup focused on developing location intelligence solutions for the connectivity industry. Michael has over 10 years of practical experience in successfully planning and executing marketing and growth initiatives for both startups and Fortune 500 enterprises

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We spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV.

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Meg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-marketing campaign aspects of the marketing department (and connected departments) affect marketing and are an important part of marketing success. All the stuff that when handled properly allows the marketing people to focus on creating great experiences and telling stories. 

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This week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs. Aaron Ross, author of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce add an extra $100M+. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.

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This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website. Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests.

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If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it.  Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain.

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Dan Gliatta, CEO of Cargo comes on the If You Market podcast to talk about B2SB Marketing (Business to Small Business Marketing). Small businesses make up over 99% of US businesses but many large businesses don't understand how to market to them. Also many of these businesses are owned by millennials, yep a lot o "M" word talk in this one. Dan, is an expert in the Business to Small Business space coining the term B2SB Marketing.

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