Announcer:                        00:00                     You’re

tuned in to the Investing for Beginners podcast. Finally, step by step premium

investment guidance for beginners led by Andrew Sather and Dave Ahern. To

decode industry jargon, silence crippling confusion and help you overcome

emotions by looking at the numbers. Your path to financial freedom starts now.

Andrew:                              00:36                     Welcome to the Investing for Beginners podcast. I am Andrew Sather; Dave is taking the day off. So today I have a special guest with us. Today’s guest is David Keller. He is the president and chief strategist at Sierra Alpha Research LLC. I am very excited to hear what he has to say about behavioral finance. So before we dig into all of that and hear everything that David’s got going on and the stock market investing and finance world, first off, thanks to David for joining the show. And if you can give us the listeners just a short synopsis of kind of where you’ve been, how your investing journey has been and how it’s taken you and what’s something cool that you’re working on today.

David:                                   01:26                     Absolutely.

Thanks, Andrew so much for the invitation. It’s great too, great to join you.

And I, I’ve listened to some of the the the episodes of the podcast. I think

it’s fantastic and I love your focus on educating, uh, beginning investors

that’s there. There’s so much that, uh, investors have to learn as I get

started. So, so thanks for what you guys are doing. I think it’s great. Um, so

my, uh, I’ve been in the financial industry for about 19 years. I started in,

uh, mid 2000, which if you know, your financial marketing history man means

you, you know, that the first, uh, you know, six, 12, 18 months of my

investing, uh, experience where relatively difficult, which was coming out of

the tech bubble and, and watching people that had come before me sort of

struggling with that. And I was at Bloomberg, got in New York for the first

eight years of a, of my career, and that’s where I learned about behavioral

finance investors, sentiment decision making, and then a technical analysis.

David:                                   02:20       &nbs...