Ever struggled to help your clients change? A North Star is crucial for guiding client companies, but it’s meaningless without the underlying trust and supported by tangible practices.

For this week’s episode, we welcome back Ana Andjelic, the acclaimed brand executive and author of the popular newsletter “The Sociology of Business.” With extensive experience in transforming and growing brands, Ana offers insights on what it takes to drive meaningful change within established companies and underscores the importance of “dumbly believing” in the possibility of transformation to initiate significant changes. Rei also complements her insights with examples of I&CO’s relationships with clientele leadership.

Ana Andjelic is a global brand executive, author of “The Business of Aspiration” and has been recognized two times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. She earned her doctorate in sociology and is a widely read columnist, speaker and advisor. Subscribe to her newsletter, The Sociology of Business.

Timestamps:

• 0:03 Transforming Legacy Brands Through Creativity and Technology
• 6:34 Bridging Abstract Business Goals with Tangible Creative Solutions
• 15:18 Challenges and Realities of Driving Organizational Change
• 22:03 Lightning Questions
• 26:04 The New Rules of Brand Marketing

Episode References:

• Ana Andjelic | Newsletter
• Ana Andjelic | Instagram
• Ana Andjelic | LinkedIn
• Ana Andjelic | Online Portfolio
• Rei Inamoto | Instagram
• Rei Inamoto | X
• I&CO | Corporate Site

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