This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle.

In today’s episode, we caught up with Igor to learn more about why he chose to base his business in Hong Kong, the impetus behind Native Union, and his goal to enhance the way we live with technology. We also explore the consciousness of consumers today, how it has developed over the years, brand legitimacy, and other engaging topics. Enjoy!

Topics Discussed and Key Points:

●       Why Igor created a brand in Hong Kong

●      The story of Native Union's conception

●      Dealing with counterfeit products

●      Why Native Union almost died 

●      How to deal with trademark and copyright infringement issues for new brands entering Asia and the APAC region 

●      The consciousness of consumers today 

Notable Quotes

“I could qualify myself as a creative person but without creative talent. And fortunately, since I started my professional career, I've always tried to surround myself with talented, creative people."

“Hong Kong can offer probably even more vibrant outdoor experiences than the very interesting city centre. I loved Hong Kong so much that I decided to craft a life project around relocating here.”

“It's very unconventional to create a brand in Hong Kong. I don't think you can name any brand that you know that was born in Hong Kong."

“At CES< there is a world of technology, but it is a world of utilitarian technology, kind of boring technology. We came up with something fun, and colourful, and it had never been seen before. .”

“I think people should think about and spend on what they use intensively every day. That's the smart thing to do.”

“It's much better to buy a premium cable. It is maybe 30%, 40% more expensive than the cheap mass one. But that's going to last you five years,  instead of buying five cables every year.”