This week, I sit down with Charlie Garcia. Charlie is a 21 year old student at Pitt that is working his way up to try to build a streetwear brand that will be different from the rest. He started Immortal a few years back and has been working at it ever since. Brandon at OneUp hit me up and said Immortal had some good quality pieces and that he would be someone to look into so we sat down and I found out what Charlie was all about. We talk about growing up in New York, what brought him to Pitt, and why he wanted to start his brand. Its interesting to hear how people approach their passions and how they choose to execute. Having your own brand is hard to do in a market as saturated as it is so I was curious to hear how Charlie was going to do it different. Enjoy the episode. Thanks for listening.

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Intro Music created by Ryan Drish (@realdrish)

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