I'll Make This Brief

In This Episode, You Will Learn:

Three things online business owners should consider!

If you need a privacy policy.

The increased regulations we are seeing with sales tax for digital products.

Resources + Links:

Coaching Bundle | Buy Now

Accessibe - Link for 10% Discount

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Contract Shop

Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join the our Facebook Community

Show Notes:

Did you notice the little addition to today’s podcast INTRO? (Mama!!) Our host Lauren and her husband Will welcomed their sweet baby girl last week, so now among the many incredible titles and hats Lauren wears, she is also officially a mama! In this episode, she answers a great question she was recently asked at an event she was speaking at. Is there going to be  increased legal regulation in the coaching industry? Lauren is here to share 3 things not only coaches, but online business owners in general should be considering for the future!

01:15 Three things online business owners should consider when it comes to increased legal regulation!

05:40 What does more resources for online business owners mean for regulations that may come in the future?

07:20 Do I need a privacy policy?

11:50 What about sales tax compliance?

In this Episode, You Will Learn:

My thoughts as I prepare for the birth of our baby girl!

What it means for me to be a business owner, and care for you, while taking time for maternity leave.

Where you can follow along with our journey, while continuing to learn here on the podcast!

Resources + Links:

Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join the our Facebook Community

Show Notes:

Maternity leave is here! This is a time in my life that I have been preparing for, long before this pregnancy with our baby girl. A big reason I dove into entrepreneurship is because I wanted to have the freedom to build a life around my family, and future family, like we are now. In this episode, I’m talking about how this season looks differently for everyone, as well as sharing my experience preparing to have our little girl and what that means for me as a business owner. We couldn’t be more excited for her arrival, and are balancing making plans with trusting the process. 

02:00 What my thoughts and plans are with my career and business, as I prepare to have my baby girl.

05:00 How my systems and offerings will look while I’m on maternity leave.

09:00 What if you need contract templates?

11:00 How I’m communicating with my team, and Will as we prepare for the arrival for our baby girl.

In This Episode, You Will Learn:

• The  #1 mistake business owners are making around Trademarks!
• How to protect your brand while waiting for your Trademark
• What to keep in mind for future goods and services

Resources + Links:

Contract Shop 

Work with Guide My Business 

Connect with Lauren on Instagram | @thelaurenboyd 

Join the our Facebook Community

Show Notes:

We’re wrapping up our Own Your Brand Series by  answering some Trademark FAQ’s! So much of what we here on the podcast is to help give you the confidence to advocate for your brand. Of course, with the information we share here, there’s also legal action that needs to take place in order to protect the brand, products, and services you are working so hard to create. Check out this episode to have FAQ’s answered as you work towards your very own Trademark(s)!

01:15 What is the #1 mistake business owners make when it comes to trademarks?

05:50 How to protect your brand while waiting for your trademark.

07:30 What if I haven’t launched the goods or services yet?

09:00 Other ways to advocate for your brand while waiting on your trademark.

In This Episode, You Will Learn:

What to do if you receive a Cease & Desist Letter.

Whether or not you may need to completely re-brand.

How to be proactive to make sure you’re not infringing on anyone else's intellectual property rights!

Resources + Links:

Contract Shop

Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join the our Facebook Community

Show Notes:

Receiving a Cease and Desist letter is something we hope you never have to worry about as a business owner. Of course, it can happen, especially if you aren’t proactive and take the time to make sure what you are creating isn’t infringing on anyone else’s intellectual property rights! In this episode, we are going to walk through some steps you can take if you do find yourself with a Cease and Desist letter. At the end of the day, as a business owner, we want to make sure you are set up for success and know that everything you are working so hard to create is protected. 

01:15 Remain Calm: What does the Cease and Desist letter say?

03:00 Note these specific dates and information in the Cease and Desist!

06:00 What do I do after receiving the Cease and Desist letter?

09:40 Will I have to re-brand?

12:15 How can I proactively make sure I’m not infringing on anyone else’s intellectual property rights?

In This Episode You Will Learn:

• How to make sure intellectual property created by an employee is owned by you!
• The importance of having a clear job description for your employees
• What courts will factor in determining who owns the work created

Resources + Links:

Employee Bundle | Buy Now

Internship Agreement | Buy Now

....................

Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join the our Facebook Community

Show Notes:

Do you own the work your employees create? Or do they? We’re breaking down the factors a court would consider to determine who owns intellectual property created by an employee. So much of this begins with setting clear job descriptions for everyone you hire! Tune in for ways to set yourself up for success, have clear expectations with your employees, and determine who owns the work created within your business!

02:15 How to make sure intellectual property created by an employee is owned by you!

06:00 Determining the scope of employment.

09:00 What factors are in favor of an employee owning the work created?

12:15 What if your employee’s work from home?

14:20 Why did the employee create the work?

In this episode you’ll learn:

• What qualifies as “work made for hire”

• Things to include in your agreement with your contractors

• How long a copyright lasts

• If/when it’s appropriate to give credit to the independent contractor

Resources + Links:

Independent Contractor Agreement | Buy Now

Text CONTRACTOR to (844) 928-1095 for a coupon to the Independent Contractor Agreement

Text WORKSHOP to (844) 928-1095 to sign up for the Own Your Brand Workshop

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Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join the our Facebook Community

Show Notes:

Did you know the independent contractor that you hired might very well be the owner of the intellectual property that you paid them to create? In this episode, Lauren is walking us through the requirements that classify work for hire, how long copyright protections last, and if you need to give credit to the contractor when using the work they created. If you have considered hiring an independent contractor this is a must listen episode!

02:20 Does the project meet these 3 requirements?

03:40 What qualifies for “work made for hire”?

06:00 Make sure to include this in your written agreement!

10:15 How long do copyright protections last?

12:00 Your independent contractors portfolio and when/how to give them credit.

In this episode you will learn:

• The difference between Fair Use and Copyright Infringement

• Giving credit when sharing content on social media

• How to advocate for your intellectual property

Resources:

Text WORKSHOP to (844) 928-1095 to sign up for the Own Your Brand Workshop

....................

Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join the our Facebook Community

Show Notes:

01:00 How social media is diluting our understanding of how to respect others' intellectual property.

02:30 What is trademark or copyright infringement?

04:15 The importance of documenting the inspiration behind what you are creating.

06:00 How to give credit when sharing others’ content.

07:50 How can I advocate for my own content that is being shared?

10:15 When is it ok to lean into inspiration?

11:00 The difference between Fair Use and Copyright Infringement.

14:40 How to document your intellectual property.

Create, Create, Create…..as entrepreneurs we can often find ourselves focusing on what we want to create, and may not realize how we could be leveraging what we have already created! In this episode, we’re giving you the 101 benefits of licensing what you have worked so hard to create. Whether you are a product or service based business, we’re talking about how you can monetize your license. Tune in to learn what it means to License your intellectual property, enroll others in your vision, expand your reach, and help others scale right along with you.

01:00 What if you could enroll more people into your vision?

03:30 How you can License out your intellectual property!

05:40 Ways to monetize your license.

08:30 Licensing for product based businesses!

11:00 Did you know the smiley face is trademarked?

13:00 Register for our FREE Own Your Brand Workshop!

Text WORKSHOP to (844) 928-1095 to sign up for the Own Your Brand Workshop

....................

Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join the our Facebook Community

If you’re listening to this podcast we know at least one thing about you...YOU have big ideas! A big vision that is worth the work you are putting into making your vision a reality. In this episode, Lauren is sharing a big lesson learned from a mistake the founder of Girl Boss and Nasty Gal made when trademarking one of her brands. Trademarking is a way to advocate a protect that vision you are putting your time, money, and effort into creating! As you are building your brand, what are some products and services you envision having in the future? Tune into this episode, and register for our upcoming FREE Own Your Brand Workshop to learn how you can avoid the mistake Sophia did, “selling the soul” of her brand, and losing time and money in the process.

01:00 Yes, the founder of Girl Boss and Nasty Gal makes mistakes too.

02:00 The start of her Trademark journey for #Girl Boss.

04:00 How Sophia’s compromise with a big brand ended up being her most expensive mistake in more ways than one!

05:30 Trademarking is advocating for your vision and the brand you’re working hard to create.

06:15 What other products or services do you envision having in the future?

09:20 Register for our upcoming FREE Own Your Brand Workshop!

Text WORKSHOP to (844) 928-1095 to sign up for the Own Your Brand Workshop

....................

Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join the our Facebook Community

We’re back with more information on how you can take action to OWN your brand! You spend so much time and resources pouring into your business, offerings, and products. Having Trademarks in place (and the right Trademarks in place) will help protect what you have worked so hard to create! In this episode, our host Lauren is sharing the different types of Trademarks, as well as what they are used for! Tune in to get some amazing foundational knowledge about Trademarks, and which one is right for you and your business!

02:00 What makes a Trademark strong?

04:15 The least desirable Trademark.

05:50 What is a descriptive mark?

07:00 When can you use a descriptive mark?

08:30 How are suggestive marks different from descriptive?

10:00 The strongest type of mark!

13:20 Ask LIVE questions about how Trademarks can help you own your brand!

Text WORKSHOP to (844) 928-1095 to sign up for the Own Your Brand Workshop

....................

Work with Guide My Business

Connect with Lauren on Instagram | @thelaurenboyd

Join our Facebook Community