By Lauren Boyd
5
4343 ratings
The podcast currently has 116 episodes available.
Navigating social media as a parent can feel really tricky. Nikki and I discuss how our relationship with social media has changed since we first got online and how we plan on approaching screen time, cell phones, and social media with our children as they grow.
I share some questions that I’ve been reflecting on as I evaluate how I want to show up on Instagram and Nikki dives into how you can run a successful business without being on every platform. Along those lines, today’s legal brief is about establishing boundaries within your team, especially around communication.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH NIKKI
Follow Nikki: @thenikkibutler
Follow Nikki Butler Media: @nikkibutlermedia
Work with Nikki: nikkibutlermedia.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Follow Guide My Business: @guidemybusiness
Nikki and I are covering topics like how to know if a candidate is the right fit for your company, ways to manage the emotional drain of entrepreneurship, and effective home systems that we have in place.
We highlight how we delegate tasks and seek support from our partners around decision fatigue. We also talk about how we communicate with our families when we have to work outside of normal business hours, which is one of the major trade-offs of being your own boss. Plus, today’s legal brief is all about having solid privacy policies and reviewing how you protect internal information.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH NIKKI
Follow Nikki: @thenikkibutler
Follow Nikki Butler Media: @nikkibutlermedia
Work with Nikki: nikkibutlermedia.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Follow Guide My Business: @guidemybusiness
Nikki and I are chatting all about the value of having a podcast and being a guest on other people’s shows. We dig into what metrics you should be tracking, how to plan out your content, and ways to monetize your podcast, regardless of how many downloads you have. Nikki highlights why having a podcast is truly one of the best ways to sell your services and offerings, and she explains how to use your platform as a way to make strategic connections.
We break down how to get started (I promise it’s not as scary and complicated as it seems!) and give our top recommendations for the tech and software required for recording. Plus, today’s legal brief is about understanding the IP that you want to own in your business and getting really clear on where you’re delegating tasks.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH NIKKI
Follow Nikki: @thenikkibutler
Follow Nikki Butler Media: @nikkibutlermedia
Work with Nikki: nikkibutlermedia.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Follow Guide My Business: @guidemybusiness
Nikki has such a wealth of knowledge around media training, best interview practices, and speaking skills. In our conversation, we talk about how to stay true to yourself when you’re being interviewed, tips for getting really clear on your messaging, and ways to share your story in an effective way.
Nikki highlights the importance of staying present and only taking on opportunities that align with your business and audience. We talk about what it’s like to be both an interviewer and interviewee, and how to tackle public speaking engagements. Plus, today’s legal brief is about how to set clear expectations through a speaking contract or guest release.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH NIKKI
Follow Nikki: @thenikkibutler
Follow Nikki Butler Media: @nikkibutlermedia
Work with Nikki: nikkibutlermedia.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Join the waitlist for HR app, Quinn
Follow Guide My Business: @guidemybusiness
Nikki and I have a candid conversation about navigating motherhood, marriage, and entrepreneurship. We talk about finding that sweet spot where you’re comfortable with the attention you give to your business and the quality, present time that you have with your family. We highlight how to set firm boundaries and delegate tasks within your business and household, and how to overcome the discomfort that so many of us have around accepting help.
We also touch on what default parenting is and how to lay the foundation of teamwork when it comes to raising your kids and maintaining your home. Plus, we talk about the “why am I doing this?” battle that comes up when you feel pulled in so many directions and how to stay focused on the long-term vision and payoff of being a business owner.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH NIKKI
Follow Nikki: @thenikkibutler
Follow Nikki Butler Media: @nikkibutlermedia
Work with Nikki: nikkibutlermedia.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Join the waitlist for HR app, Quinn
Follow Guide My Business: @guidemybusiness
Welcome to the second season of I’ll Make This Brief! I’m joined by Nikki Butler, founder of Nikki Butler Media, to talk about taking the leap, overcoming impostor syndrome, and learning to evolve. We discuss what it looks like to reconnect with your passion and the ‘why’ behind your business.
We’re both big believers in taking imperfect action in order to get more clarity around our big ideas, and we talk about how that mindset has helped us grow as multi-passionate entrepreneurs. At the end of the episode, I dig into today’s legal brief, which is all about the value of owning your own brand and trademarking early on in your business journey.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH NIKKI
Follow Nikki: @thenikkibutler
Follow Nikki Butler Media: @nikkibutlermedia
Work with Nikki: nikkibutlermedia.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Join the waitlist for HR app, Quinn
Follow Guide My Business: @guidemybusiness
How do you measure success? For some people, it’s the amount of money in their bank account, the car they drive, or the zip code that they live in. For Lou and I, success comes from the impact we can make for our clients, the livelihood we can create for our teams, and the quality time that we can spend with our loved ones. We discuss how to tell when it’s time to pivot, what it looks like to take actions that align with your end goal, and the importance of getting out of a toxic cycle of comparison.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LOUISE
Follow Louise: @a_wild_lou_appeared
Follow The Finance Agency: @the_finance_agency
Learn more about The Finance Agency: thefinanceagencyllc.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Join the waitlist for HR app, Quinn
Follow Guide My Business: @guidemybusiness
EPISODE HIGHLIGHTS
( 0:50 ) Welcome to I’ll Make This Brief! Today, Lauren and Louise are discussing how to measure success.
( 1:15 ) Lauren and Louise share what books they’ve been reading recently.
( 3:18 ) Lauren and Louise list two small businesses that they support.
( 6:25 ) Louise explains the three metrics she uses to measure the financial success of a business.
( 7:41 ) Lauren and Louise talk about defining success for a service-based business.
( 10:46 ) Lauren asks Louise, “How would you say we know when it's time to pivot?”
( 14:52 ) Louise and Lauren discuss the importance of not comparing or measuring your success to anyone else’s achievements.
Talking about boundaries is one of my favorite business topics. Louise and I dive into the systems that we have in place to protect ourselves, our teams, and our clients, especially when it comes to the pressure of being available 24/7. We share our favorite tools for setting boundaries on our calendars and communication channels, which helps us establish clear limits between work and personal life. We also highlight strategies to create exceptions to your rules without totally deconstructing them.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LOUISE
Follow Louise: @a_wild_lou_appeared
Follow The Finance Agency: @the_finance_agency
Learn more about The Finance Agency: thefinanceagencyllc.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Join the waitlist for HR app, Quinn
Follow Guide My Business: @guidemybusiness
EPISODE HIGHLIGHTS
( 0:44 ) Welcome to I’ll Make This Brief! Today, Lauren and Louise are talking about boundaries.
( 1:30 ) Lauren and Louise share the books they’re currently reading.
( 4:26 ) Lauren and Louise highlight small businesses that they’re loving right now.
( 9:23 ) Lauren asks Louise, “What is your favorite boundary?”
( 14:14 ) Lauren asks Louise, “Do you allow clients to text you?”
( 17:20 ) Lauren asks Louise, “How do people make appointments with you?”
( 19:56 ) Lauren and Louise talk about how they avoid burnout.
( 22:52 ) Lauren and Louise discuss how they set up their email inboxes.
Setting prices for your offerings is one of the hardest decisions to make as a business owner. Louise and I are sharing tangible takeaways and examples of how we’ve navigated pricing in our businesses. We talk about the difference between your bottom line and your profit and loss statement, when and how to raise your prices, and how to create consistency across your pricing approach. Lou breaks down the three different elements to consider when setting a price that works best for you and your business, and she also illustrates how having a variety of services helps you scale.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LOUISE
Follow Louise: @a_wild_lou_appeared
Follow The Finance Agency: @the_finance_agency
Learn more about The Finance Agency: thefinanceagencyllc.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Join the waitlist for HR app, Quinn
Follow Guide My Business: @guidemybusiness
EPISODE HIGHLIGHTS
( 0:48 ) Welcome to I’ll Make This Brief! Today, Lauren and Louise are talking about pricing.
( 1:28 ) Lauren and Louise chat about what books they’re currently reading.
( 2:21 ) Lauren and Louise share two small businesses that they like.
( 4:20 ) Lauren asks Louise, “For a new offering, how can we come up with a price?”
( 4:58 ) Lauren asks Louise, “How much should we save for taxes? What's a good rule of thumb?”
( 5:16 ) Lauren asks Louise, “What would you say is like a good generic profit margin?”
( 5:58 ) Lauren asks Louise, “Can you break down the reason why cash flow is so important?”
( 13:23 ) Lauren asks Louise, “What would you say is generally a normal percentage increase? Or should we stay away from being caught talking about it in the concept of percentage increases?”
( 19:11 ) Lauren asks Louise, “How do you raise prices?”
( 27:51 ) Lauren asks Louise, “I have heard that only six out of 10 people should be hiring you or your prices are too low. What do you think about that?”
( 29:46 ) Lauren and Louise talk about why they like to put their prices on their website.
The transition from solopreneur to company leader can be tough, so Lou and I are chatting about what it’s been like for us to experience those growing pains. We talk about how building a team and setting the tone for your company culture creates a certain level of wellbeing not only for you, but also your team. We share our go-to tools and systems that we have in place to set clear communication, expectations, and boundaries between our employees and clients. We also touch on how to calculate your return on investment when it comes to hiring and what to consider when you’re giving a raise or a bonus.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LOUISE
Follow Louise: @a_wild_lou_appeared
Follow The Finance Agency: @the_finance_agency
Learn more about The Finance Agency: thefinanceagencyllc.com
CONNECT WITH LAUREN
Follow Lauren: @thelaurenboyd
Join the waitlist for HR app, Quinn
Follow Guide My Business: @guidemybusiness
EPISODE HIGHLIGHTS
( 0:44 ) Welcome to I’ll Make This Brief! Today, Lauren and Louise are talking about their experiences with building teams.
( 2:00 ) Lauren and Louise talk about what they’re currently reading.
( 4:16 ) Lauren and Louise highlight small businesses that they’re loving right now.
( 6:36 ) Lauren asks Louise, “I know that a lot of companies that used to be fully in-person have now transitioned to this really nice hybrid. But I think it does challenge us as business owners to find different systems. Have you seen that in The Finance Agency?”
( 7:41 ) Louise and Lauren talk about Slack versus email.
( 16:51 ) Lauren asks Louise, “Let's talk a little bit about setting expectations with your team.”
( 20:45 ) Lauren asks Louise, “For someone who doesn't have to bill their time for clients and maybe doesn't have that system in place, what's a system that you love?”
( 23:23 ) Louise and Lauren talk about getting clear on job roles and scopes.
( 26:26 ) Lauren asks Louise, “Is that 3x a really good number for someone who is a revenue generator?”
( 29:03 ) Lauren asks Louise what the fix is for people who don’t take vacations or time off from work.
( 33:47 ) Lauren says, “Being resolute in what our boundaries are has been a big thing for our wellbeing and empowering my team.”
The podcast currently has 116 episodes available.