I'll Make This Brief

We’re diving into a new Own Your Brand series and it’s all about Intellectual Property! What exactly is intellectual property, why and how do we protect it? In this episode, we’re talking about patents, trademarks, and copyrights! Our hope is that you walk away with a basic understanding of what each of them protects and when each of them are appropriate for you to put in place in different areas of your business! Tune in for Intellectual Property 101, and to learn more about our upcoming workshop that will dive in even deeper!

01:00 What will we be covering in this new month’s series?

03:00 What is intellectual property?

04:20 Let’s talk about patents!

05:50 Examples of things you should have trademarked.

08:00 How to protect your trademark.

10:15 How can I check if something is already trademarked?

12:20 What does a copyright protect?

16:00 Don’t miss the upcoming workshop!

Text WORKSHOP to (844) 928-1095 to sign up for the Own Your Brand Workshop

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What is a Non-Disclosure Agreement, and when do I need one? In this episode, our host Lauren is breaking down the different types of Non-Disclosures, how they differ from each other, and when they are appropriate! Sharing sensitive and confidential information within your business needs to be protected. Having the right Non-Disclosure Agreement (aks NDA) in place not only protects you and your business, but it also makes the purpose of sharing the information clear. Tune in to learn about the NDA(s) you need in your business! 

01:30 The difference between a Mutual Non-Disclosure vs Unilateral Non-Disclosure.

02:15 When is a Mutual Non-Disclosure used?

05:00 What scenario may call for a Unilateral Non-Disclosure?

08:00 How Non-Disclosure Agreements (aka NDA’s) clearly state the purpose of sharing information.

10:30 What information will I be providing and what is it’s intended purpose?

12:50 How a Non-Disclosure Agreement is different from a Non-Disparagement Clause.

15:30 What we will be talking about in our Own Your Brand series!

Non-Disclosure Bundle | Buy Now

Text OWNYOURBRAND to (844) 928-1095 to be entered to win a FREE trademark consultation ($100 value)

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Let's talk Disclaimers! Setting clear expectations through disclaimers not only sets a solid foundation of communication with those you do business with but protects you as a business owner as well! In this episode, our host Lauren is sharing 7 must-have disclaimers that apply to a wide range of businesses. Whether you have a product or service-based business, a physical storefront, or an online community space, there are disclaimers in this episode for you that you may not be aware of! Tune in for the breakdown of each of the seven disclaimers, when they are used, and how you can get our plug-and-play disclaimers to use today!

01:00 How do disclaimers benefit you and your clients?

03:20 What disclaimers should I have, and where should they appear?

04:30 The “kitchen sink” of disclaimers.

06:40 The Content or Trigger warning.

09:00 What about guarantees?

11:00 Assumptions of risk that include travel!

12:20 Assumptions of risk for online educational resources, podcasts, courses, and more!

13:15 Education and entertainment purposes only!

15:30 The disclaimer for community-centered spaces like blogs, masterminds, courses, and more!

16:50 Check out our plug-and-play disclaimers in the link below!

Must-Have Disclaimers | Buy Now

Text OWNYOURBRAND to (844) 928-1095 to be entered to win a FREE trademark consultation ($100 value)

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Having smooth systems is vital for every business! In this episode, we’re chatting with Life & Business Coach, Annette De La Rosa. As someone who runs her own coaching business, Annette and her husband saw the need for coaches to have all their systems easily available in one place. Combining forces, Annette and her husband created COHERE to fill that need for coaches, so they can spend their time and energy pouring into their clients rather than duct-taping their systems together. Tune in to hear Annette’s story of working with her spouse, and creating a tech company to fill her needs as a self-proclaimed un-tech-savvy business owner.

01:20 Creating a new company going into the pandemic.

04:40 How needing simplification as a coach inspired the creation of COHERE.

08:30 Using COHERE can provide everything you and your clients need in one place.

14:20 What should we consider to take advantage of using COHERE?

17:00 Where can we connect with you?

Follow Anette Delarose | @anettedelarosa

Text COHERE to (844) 928-1095 to open a free account on Cohere.

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If you could create your ideal office space, what would it be like? In this episode, we’re chatting with the founder of Social Designs Studio, Nicole Herman! We’re diving into the details of what goes into creating your own office space! From choosing the best commercial space for you and your business to design and permits, Nicole is sharing what the process looks like from start to finish! So much of creating that ideal space for you and your business starts with hiring the right team. Nicole shares some great insight of who you’ll need on that team, and how she helps her clients bring their vision to life!

01:15 Meet the founder of Social Designs Studio, Nicole Herman!

03:15 Who makes up the team of a commercial buildout?

05:00 The difference between your Designer and Architect.

08:15 Benefits of having a team that can meet the unique needs of your business.

10:40 What does the process look like for creating your commercial space?

13:00 The design development phase brings everything together!

14:45 How long does the process take?

15:30 When is the best time to start looking for your future office space?

18:40 Being part of creating a space that becomes an experience.

20:00 What is your favorite part of working with your clients?

Follow Nicole Herman | @socialdesignstudio.co

Text BUILDOUT to (844) 928-1095 for Nicole’s TI Build-out Guide

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Would you speak to your partner or best friend the same way you speak to yourself? In this episode, we chat with Psychologist and Self-Confidence and Relationship Coach, Dr. Sheva Assar. Sheva is on a mission to help you strengthen your relationships starting with the most important relationship you will ever have! The one with YOURSELF! Building your self-confidence is an inside job, and ripples out into your life and everyone you come in contact with! Tune in for a deeper look at how you can build your confidence in today's highlight-reel social media world!

02:00 Owning your credentials and your experience!

03:15 How can we improve our self-confidence in the current social media world?

06:00 Finding support as you are working to change your inner dialogue.

08:20 How can we own our strengths?

11:00 Ways to strengthen your relationships as you are building your own confidence.

14:00 The power of vulnerability.

15:40 What do you have coming up next?

Follow Sheva Assar | @drsheva

Self Confidence & Relationship Coaching | Learn More

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What is the energy you bring into a room? That energy is what you are going to attract more of in your life. So much of your energy is what you focus on. In this episode, we’re excited to welcome Lauren’s mentor, Jenn Kennedy. With the mission to help women live their dream life of freedom and abundance, she has a different approach than you may have heard. Celebrate everything. Not just the big wins or the “good” things happening in your life, celebrate the tough things you are working through too! Tune in as Jenn shares the power of seeing everything on your journey through the lens of gratitude, celebrating it all, and attracting what you desire in your life with a grateful heart.

02:15 What is the frequency chart?

04:00 How can I raise my energetic frequency?

08:20 Ways to celebrate everything along the journey, “good” and “bad”.

13:00 Can you look at everything with a lens of gratitude?

15:15 Ask yourself WHY you want to achieve your goals.

17:00 What is your energy behind your big goals?

Follow Jenn Kennedy | @theJennKennedy

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If there is a constant in entrepreneurship, it’s continually learning and evolving as a business and business owner. In this episode, we’re joined by marketing strategist, Tara Trottier! Tara specializes in primarily helping clinical therapists grow their practices online in a way that is in line with their values, makes them more money, and avoid burnout in the process. As professionals, often we go through the motions, running our businesses the way they’ve always been done. Tara and Lauren both share the benefits they have seen in their businesses, and client’s businesses by working with a coach who can bring in a new perspective. 

02:00 How Tara Trottier is helping clinical therapists grow their businesses online.

04:30 Progress that comes from challenging the way things have “always” been done.

08:40 The benefits of using programs and having coaches as you dive into entrepreneurship.

13:00 Build your business in a way that is in alignment with your core values.

14:40 What can we expect in the upcoming Profitable Practice Summit?

Follow Tara Trottier | @taraondemand.ca

Marketing For Therapists | Learn More

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This episode is LIKELY not the first to mention journaling as part of your daily routine. So many of us know the benefit of journaling or starting the day with a gratitude list, but finding that quiet time to write can feel harder to put into practice. In this episode, we are so excited to chat about what inspired our guest to create the online journal, Bright Pages. Jess Ekstrom is an author, speaker, founder of Headbands of Hope, and creator of Bright Pages. Being a serial entrepreneur, constantly thinking forward can be a gift and a cause for anxiety. Jess shares how this helped her create an online journal for doers that is easy to use, reference, and gather your thoughts and big ideas! With all of the businesses Jess juggles, along with adventuring with her husband and dog in their airstream, there is so much to learn from Jess on how to work on your own big ideas while ditching the hustle and enjoying the journey.

00:50 Meet Jess Ekstrom!

02:15 The inspiration behind Bright Pages, the online journal for doers!

06:45 How journal prompts can help you find the answers you already have within you.

10:00 How much time do you set aside for journaling?

11:40 Benefits of being able to search your own entries on Bright Pages online.

13:30 What is the best thing that has come from journaling?

15:20 Get 1 free month of Bright Pages!

Follow Jess Ekstrom | @jess_ekstrom

Text BRIGHTPAGES to (844) 928-1095 for 1 Month Free Bright Pages

Check out Headbands of Hope on Instagram | @headbandsofhope

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What are you not “accounting” for that could be saving you thousands of dollars in your business? In this episode, we’re joined by Tax Accountant Barbara Schreihans. Barbara is on a mission to help business owners maximize deductions and save thousands of dollars in taxes each year. What would that do for you and your business? Grab your favorite home office snack and get ready to take some notes, because this episode has some great tips for how you can run the day-to-day of your business with a tax strategy in mind!

01:40 What can I do in the day-to-day of running my business to prepare for tax season?

03:30 What are some tools I can use to keep track of expenses?

05:00 Ways tax strategies can save you thousands per year.

09:15 Did you know you can write off snacks for your home office?

10:00 Do I need to keep physical receipts?

12:15 Deductions you might be missing.

14:40 The power of knowing your numbers!

Follow Barbara on Instagram | @yourtaxcoach

Learn more about how you can work with Barbara on her website | https://www.yourtaxcoach.biz/

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