I'll Try That Podcast

The boys travel to the Jungles of Singapore on the prowl of Tiger Beer in The Pursuit of Hoppiness. In the Hop Topic, we share the best hangover cures throughout human history and laugh at Simmo mispronouncing words.

Be sure to follow Tiger 📲

👊Website: https://www.tigerbeer.com/global

📷Instagram: https://www.instagram.com/tigerbeer/?hl=en

🐦Twitter: https://twitter.com/tigerbeeruk?lang=en, https://twitter.com/tigerbeerus?lang=en

💪Untappd: https://untappd.com/b/heineken-asia-pacific-tiger/7747

Location: Singapore

Products: Beer

History:

Brewed in Singapore since 1932. Claims to be Asia’s leading premium larger. Brewed to be refreshing in a Tropical climate.

1937 - RAF paid homage to Tiger Beer by incorporating the Tiger logo into their insignia 230 squadron

Been through the war.

2013 - APB (Asia Pacific Beer) merged with Heinekens Asia Pacific business and became Heineken AP

2014 - “uncage” new direction to attract younger audiences

International: Available in over 60 countries

Sustainability: Tigers is the cause - not just a logo or brand. Support WWF, 13 tiger range countries have committed to doubling the world’s wild tiger population to over 6,000 by 2022. 2017 launch awareness campaign with WWF by uncaring art. "Only 3,890 tigers are left in the wild"

Community: Join the Uncaged, Roar Collective, Collaborations (music artists, painters, chefs, dancers)

In this week’s episode, we are seeing green as we breakdown 'the big green giant’ that is Heineken, in The Pursuit of Hoppiness. In The Hop Topic, we discuss Wetherspoons controversial, ‘2 drink maximum’ rule for parents.

Be sure to follow Heineken 📲

👊 Website: https://www.heineken.co.uk/

📷Instagram: https://www.instagram.com/heineken/

🐦 Twitter: https://twitter.com/heineken_uk?lang=en

💪 Untappd: https://untappd.com/b/heineken-heineken/5860

0.0% ad: https://www.youtube.com/watch?v=KNZCe3I_X7o

Location: Amsterdam, Netherlands - Global

Products: Lager most popular and famous

0.0 ABV version - ad, looked like the states patrol sheriff writing a ticket for a guy parked in a car, smugly drinking a Heineken, taps the bottle to say “its non-alc” - officer points to no-parking sign

History: 1873 in Amsterdam - set out to be Holland’s first ‘premium lager'

Community: Heineken experience in Amsterdam of their oldest brewery once it closed down in 1988 - brewing process, horses that delivered the beer (not originals of course), a showcase of sports sponsorship, of course, a big taproom where you pull you own 33cl glasses of beer - thing to note about the pour - Dutch-style head from the pour, all the way to the top then use a skimmer at a 45-degree angle to remove any dry or broken foam.

Sponsors UEFA Champions League, F1 - and now esports

In this week’s episode, the boys discuss the mythical Hobgoblin beer from Wychwood brewery in the Pursuit of Hoppiness. In the Hop topic they breakdown the merger between Marston's and Carlsberg UK.

Be sure to follow Hobgoblin 📲

👊 Website: https://www.wychwood.co.uk/

📷Instagram: https://www.instagram.com/hobgoblinbeer/

🐦 Twitter: https://twitter.com/hobgoblinbeer

💪 Untappd: https://untappd.com/WychwoodBrewery

Location: Witney, Oxfordshire England

Products: Hobgoblin Legendary Ruby Beer, Hobgoblin Gold, King Goblin, Hobgoblin IPA, Black Wych

Logo depicts a Hobgoblin, linked to the local *haunted* Wychwood forest only 8 miles away.

History:

The brewery is in the old market town of Witney, in the heart of the Oxfordshire Cotswolds. Brewing has taken place in Witney for centuries. 1990 officially named Wychwood

Wychwood took over the brewing of the newly acquired Brakspear beers in October 2002

Owned by marstons bought in 2008 (who own banks's, Ringwood, lancaster bomber, wainwright, bombardier, estrella damn).

Community: Armchair arms: https://www.wychwood.co.uk/armchair-arms/

The rebranding 31 years old with a new look 2019: https://www.packagingnews.co.uk/design/new-packs/31-year-old-hobgoblin-brand-redesigned-15-10-2019, https://www.morningadvertiser.co.uk/Article/2019/09/24/Hobgoblin-gets-21st-century-facelift

In this week’s episode, the boys travel to Thailand and chat Chang in the Pursuit of Hoppiness. In the Hot Topic, they try to make sense of why a Canadian brewery named a beer Pubic Hair!

Be sure to follow Chang 📲

👊 Website: https://www.changbeer.com/?lang=en

📷Instagram: https://www.instagram.com/changbeeruk/?hl=en

🐦 Twitter: https://twitter.com/changbeeruk?lang=en

💪 Untappd: https://untappd.com/b/thai-beverage-plc-chang-beer/6416

Location: Thailand

Products: Chang, Archa, Federbrau

Logo depicts two-elephants face to face - emerald green bottle - 2015 recipe changed to include rice as per its original recipe in its domestic 6.4%

History:

Thai Beverage better know as ThaiBev is Thailand’s largest beverage companies - made in Thailand, UK and China - $13bn in market capitalisation - listed on Singapore Stock Exchange

2000, Carlsberg and Chang entered into a 50-50 joint venture, Carlsberg Asia. 2005 Carlsberg pulled out of the agreement and terminated its licence agreement - Carlsberg said Chang not equal commitment - Chang questioned Carlsberg’s commitment to the asian market- Chang claimed $2.5bn in damages - settle at $120m paid by Carlsberg.

Sustainability / Responsibility:

Community: “We brew friendship”

In this week’s episode, we travel to Cornwall, the southern-most county in England to discuss St Austell and Tribute in the Pursuit of Hoppiness. In the Hop Topic we talk about a brewery that has created a Yorkshire pudding flavoured beer, Northern Monk.

Be sure to follow St Austell 📲

👊 Website: https://www.staustellbrewery.co.uk/

📷Instagram: https://www.instagram.com/st_austell_brewery/?hl=en

🐦 Twitter: https://twitter.com/StAustellBrew?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

💪 Untappd: https://untappd.com/StAustellBrewery?ref=followbtn

Location: Truro, Cornwall, West Country, England, UK

Products: Beer

Tribute

Seasonal and small batch brews

About: Founded 1851 by the Cornishman Walter Hicks, over 160 years. 100% independent and family owned

Ticker on their website showing how many pints they’ve produced since 1851, 1.9bn at time of recording

Pubs, Inns and Hotels across Cornwall, Devon and Somerset ( 178 locations).

Also distributes and sells wines with St Austell wines https://staustellwines.co.uk/

Sustainable: Supporting sustainability awards (Cornwall), using renewable energy at sites and HQ, reducing carbon.

Community: Charitable Trust since 2003, raised more than £500,000. Supporting people to run their own pub. Support Pub is the Hub supporting rural pubs and licensees. Partner with Britain’s Beer Alliance.

To Note: Support Pub course, allowing people to become Landlords https://www.staustellbrewery.co.uk/run-your-own-pub https://www.staustellbrewery.co.uk/article/brewery-supports-tenants

In this week’s episode we travel to the land of Terracotta Warriors and discuss Tsingtao, in the Pursuit of Hoppiness. In the Hop Topic we compare the price of beer across the UK and Joe is confused by the town of Perth.

Be sure to follow Tsingtao 📲

👊 Facebook https://www.facebook.com/TsingtaoGlobal/

📷Instagram https://www.instagram.com/tsingtao/?hl=en

🐦 Twitter https://twitter.com/tsingtao?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

💪 Untappd https://untappd.com/b/tsingtao-brewery-tsingtao/6601

Location: Qingdao, China

Products: Beer

Lager and non-alcoholic versions are core beers.

Have stouts and limited editions ie; Chinese new year

About: Founded in 1903, 115 years

Number 1 exported beer from China - 6 largest brewery in the world.

According to the Centre of International Communication Studies: "Acquired over 90% brand recognition in the EU and North America." Sold in more than 100 countries.

Sustainability: Low-carbon brewing agreements in China,

To note: Marketing is somewhat inconsistent, distributors in each country have to invest a certain amount each year to market the product, hence you can have South Korean focusing on Pandas (http://www.chinadaily.com.cn/business/2014-08/13/content_18300361.htm) and the UK running campaign after campaign just to help people pronounce Tsingtao correctly.

In this week’s episode we travel to the eastern coastline of England to discuss Adnams, Ghost Ship in the Pursuit of Hoppiness. In the Hop Topic we talk about the breweries aiding our NHS heroes during the COVID-19 pandemic.

Be sure to follow Adnams 📲

👊 Website: https://www.adnams.co.uk/

📷 Instagram: https://www.instagram.com/adnams/?hl=en

💪 Twitter: https://twitter.com/Adnams?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

💪Untappd: https://untappd.com/adnams

Location: Southwold, Suffolk, England, UK

Products: Beers & Spirits + Wine

Low alcohol - wild wave & ghost ship

Collaborations with other brewers - Camden-on-sea

About: 1890 Adnams and co established

1345 earliest recording of beer being brewed by Johanna de Corby “Ale Wife” and 17 others were charges by the manorial court for serving illegal measures.

Brewing beers in the area for 670 years.

International distribution (26 countries + UK): Abu Dhabi, Argentina, Australia, Belgium, Brazil, Chile, China, Colombia, Denmark, Finland, France, Germany, Hong Kong, Italy, Japan, New Zealand, Northern Ireland, Norway, Russia, Singapore, Spain, Slovenia, South Korea, Switzerland and Sweden, USA.

Sustainable: Use 60% recycled water, 90% recycled aluminium, UK average 70%, Has a beekeeper on site - rehired 500,000 honey bees: https://www.adnams.co.uk/customer/pages/sustainability

Community: Set up the Adnams Community trust in 1990 to celebrate centenary as a public company - gifting grants to worthy causes within 25 miles of Southwold - local.

To Note: Top quality distillery https://www.adnams.co.uk/customer/pages/Our-Distillery

In this week’s episode, Joe, Rich and Simmo discuss Japan’s number 1 beer, Asahi Superdry, in the Pursuit of Hoppiness. In the Hop Topic we discuss how beer is being wasted due to COVID-19 and possible ways of reducing this wastage.

Be sure to follow Asahi 📲

👊 Website http://uk.asahibeer.co.uk/

📷Instagram https://www.instagram.com/asahisuperdry/?hl=en

🐦 Twitter https://twitter.com/asahiukltd?lang=en

💪 Untappd https://untappd.com/w/asahi-breweries/50/beer

🐵Monkey Ad: https://youtu.be/4sObF8mIopk

Location: HQ - Sumida, Tokyo, Japan (16 plants in EU, 3 in America, 1 in china, 16 in Australasia and 34 in Japan)

Products: Beer, Spirits and Soft drinks and food business

Asahi Superdry - beer

History:

1889 forming of Osaka Brewing company based on German brewing techniques for Japanese tastes.1892 Asahi beer launched.

1949 becomes Asahi breweries ltd through acquisitions to become a comprehensive beverages brand.

Innovative - 1958 launch first canned beer in Japan & 1965 first pull tab can launched & 1971 first aluminium canned beer (distinctive can)

2003 expanded into foods

2016 acquired SAB Miller’s EU business including Birra Peroni, Grolsch & Meantime brewing.

Sustainability: water sustainability goals, using less, recycled water. Affordable and clean energy. Big on human rights on how the business operates, linked to their Asahi group code of conduct and the Asahi group philosophy.

Community: Collaborations with Japanese DJ’s, choreographers, Chefs,

To note: Asahi is a common name, The Asahi Shimbun (national newspaper). 2.1 trillion yen in 2019 = $19.663 bn or £15.6bn

Joe introduces the I’ll Try That Podcast, including a sneak peek at the different segments; The Hop Topic and The Pursuit of Hoppiness. Keep listening for a look at the music for the show. Enjoy.

On the first episode of the, I’ll Try That Podcast, we discuss the “beer that started it all” Punk IPA and BrewDog, in The Pursuit of Hoppiness. In The Hop Topic, we discuss how breweries are getting beer to the people during COVID-19 and Rich laughs a lot.

Be sure to follow BrewDog 📲

👊 Website

📷 Instagram

🐦 Twitter

💪 Untappd

Location: Ellon, Aberdeenshire, Scotland + Columbus, Ohio, US + Berlin, Germany + upcoming Brisbane, Australia

Products: Beer & Spirits

Punk IPA started it all

Alcohol-Free range - January 2020 opened the world’s first alcohol-free beer bar in London

History: founded in 2007

“Beef" with Diageo: 10th May 2012 - in a public apology, Diageo admitted threatening to pull sponsorship for future events to stop BrewDog winning the award. (British Institute of Innkeeping Scotland annual awards)

Rallied fans getting more than 500,000 tweets supporting BewDog, getting #andthewinnerisnot hashtag trending.

Crowdfunding more than $30m to open in the US - “Equity for Punks"

Sustainability story: support alternative 97% of their beers are vegan friendly. Eliminating plastic - ditched all plastic from packaging.

Community: Driven through their blog. Events, Video content (BrewDog Network), DIY Dog 2019, BrewDog Foundation - charity.

Marketing: Use of drones in UK, US & Berlin & Brisbane since July. Brewing the highest calorie beer (Bacon fat & maple syrup) whilst casing around Columbus. Making free sanitiser for NHS & Health Care charities. Pop culture Limited editions - Barnard Castle beer, all profits go to their production of free sanitiser for the NHS.

Regularly involving consumers via social channels in the development process. 12-month pipeline