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As the industry continues to evolve, we can bank on one thing: The customer will ALWAYS be looking for good skincare advice and support (no matter what the economic conditions look like). The question is will they find that resource in you? In this episode we're teasing out some easy ways to capture the attention of our clients, help them overcome the ENORMOUS amount of noise out there, figure out a payment option (if needed) and ultimate trust us to be their source.
www.PattyRappa.com
www.LuzBusiness.com
Statistics keep teasing recession. Some say we're in it, others say we're still heading for it. Regardless of how we shape the economic conditions, there's one thing we can all agree on: The Med Spa Business is a luxury and a cash business. At least for the most part. So what does that mean really? It's about meeting your customer on the "saving money" path they're on today and not trying to get them to jump back to the path they were on yesterday. Payment plans, rewards, value adds are all essential right now, but you have to do it wisely! The easiest route many like to take is to drop prices and offer crazy promos, but in this episode we'll talk about why it's not the best way to overcome slower booking seasons (not to mention extremely hard to then hike prices back up!). Join Patty Rappa, 14-year med spa management consultant, investor and franchisor as she chats up the never ending game of client retention.www.PattyRappa.com www.LuzBusiness.com
It's happening guys, injector nurses are breaking out on their own faster than we've ever seen before. MDs are lining up, offering up their licenses and we're about to see a MASSIVE med spa opening explosion across the country. If you're a med spa owner, don't panic because there's tons you can do to avoid losing your best peeps. If you're a seasoned injector, refresh that headshot, cuz you're about to be in high demand and if you're a newbie, time to take notes and make contacts. The game is changing guys....let's go!
What happens when a successful med spa doctor turns entrepreneur? This week we had the pleasure of chatting with Dr. Ben, got to learn about his unique treatment specialties and his new multi-location ventures. A real treat for anyone who wants to see how the future of aesthetics can look beyond the chair.
@drben_monroemedspa
@patty_rappa
@nurse_marisa_
@luzlounge
Long hours have you studying, updating charts and thinking about that next social media post. Meanwhile after school sports, dinners and all those prized mommy moments are calling. The pressure is real. This week we're going to fast forward twenty years into the future and take a peek at what life looks like after mom's hustle years, when the kids are all grown up, living their best lives. Patty and her son Christian (Marisa was off this week) chat it up about the wins and the misses of having a career driven mom. If you're ever struck with dreaded mom guilt, you'll want to grab a tissue and spend the next half hour with us.
From the publisher's feed
Insider stories and coaching for RNs, NPs, Estheticians, Doctors and Med Spa Managers looking to grow, learn or simply start down the path of a medical aesthetics. Hosted by Founder of Luz Lounge,…