The Greenhouse Gas Protocol has become the de facto market standard for measuring and reporting carbon emissions. But does its focus on enterprise-wide reporting really lead to optimal decision-making? Carbon Measures, a coalition of industrial firms, is developing a new framework for product-level carbon accounting. On this week’s episode of ESG Currents, Bloomberg Intelligence Senior ESG Analyst Rob Du Boff speaks with Amy Brachio, CEO of Carbon Measures, to discuss why product-level intensity standards may help improve business decision-making for the climate transition. This episode was recorded on April 9.

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