Welcome to IMPRVMNT The Podcast Show. My name is Ichiro Takahashi, and each week we bring you the person or the message that will help you improve your life.
Let’s begin your journey.
In this week’s episode I take a break from self-improvement so to say, and I dive into the waters of social media... but, before I introduce this week’s guest, I want to say a few things, and the first is that I’m aware I didn’t upload an episode last week, and although this should not be an excuse, I’m working on an ebook and most of my time it’s being invested between research and writing; that’s number one, and number two, I apologize in advance if my voice doesn’t sound as warm as always during this conversation, but I was freezing, it was a cold day.
Anyways, with all that said, who’s Lucas O’Keefe: well, he’s a 27-year-old social media strategist who focuses on marketing and brand development on TikTok. He’s the founder of On The Clock Media and a former school teacher.
We talked about:
- How being in front of a class of 30 students helped him develop his confidence and communication skills; and how being a teacher helped him understand the trends around young people.
- How his first TikTok video—a 7-second clip sent by his girlfriend of a seal jumping around and a hip-hop track—gave him 2 million views on just 24 hours.
- Why we have just 1 second—yes, just one second—to grab people’s attention on social media.
- The three Rs of a good piece of content.
- What does his average day as a content creator looks like, and why starting with a big piece of content is the best approach.
- Why giving your first ebook for free could end up being a better idea instead of selling it right away, and so much more; so, without further to say, please enjoy.