Welcome to a new season of What I Did Next! I’m joined by fashion entrepreneur Imran Amed, one of the leading voices in fashion and CEO of The Business of Fashion. Today, BOF employs 75 people with a presence in London, New York, Paris and Shanghai. It also boasts a community of 800,000 email subscribers and 100,000 paying members across 120 countries.

What I Did Next was a media sponsor at the first edition of Egypt Fashion Week, where I met & interviewed Imran in front of a live audience at the Agricultural Museum in Cairo.

This episode is brought to you by:

EFG Holding, a trailblazing financial institution with a universal bank in Egypt and the leading investment bank franchise in frontier and emerging markets.

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