In Before The Lock

Enlisting, enabling, and motivating internal employees to take an active role in the success of your customer community.

• Employee Engagement
  • Sample Employee Guidelines
• Sponsored by:
  • Localist's community event platform gives you the tools to connect, grow and engage your community.
  • Vanilla Conversations brings together practitioners from around the world to share their stories, their experiences and their knowledge.

Erica and Brian take a break from election results to talk about imposter syndrome, mental health, and finding trusted confidants.

• All the feels:
• • Joanna Bloor
  • Erica's Blog Post
  • Ted Lasso
  • Holly Firestone

• Sponsored by:
  • Community Club - Whether you're an experienced community manager, just starting out, a founder building a community-driven business, or just community curious, the club has something for you

Creating a culture in and around your community. Also, epic story time with Erica and Brian — you don't want to miss it.

• Some personal news:
  • brianoblinger.com
  • ericakuhl.com
• Creating culture:
  • V2MOM
  • Erica talking culture on the Culture Amp pod
• Aftershow:
  • SteveMo on stage with Macklemore
• Sponsored by:
  • Vanilla Conversations brings together practitioners from around the world to share their stories, their experiences and their knowledge.
  • Localist's community event platform gives you the tools to connect, grow and engage your community.

In this very special episode of the pod recorded live at CMX Summit 2020, Erica and Brian walk through the finer points of launching a new community using their free Community Launch Guide.

• Go For Launch:
• • Community Launch Guide
  • Minimum Viable Community
  • Community Industry Terms Glossary
  • everyoneknowsmaria.com

A special live episode about community events - user groups, VIP events, and conferences - on Khoros' new events platform.

• Events:
  • Event page on Khoros' Atlas Community
  • Salesforce Trailblazer Groups
  • Alteryx User Groups
• Sponsored by:
  • Khoros Engage is back on October 14th, 2020 with virtual sessions for professionals looking to learn from brands leading the way in digital customer engagement.

Custom shirts for community pros, moderation best practices, and a role-play in which Erica drops the ban hammer on Brian.

• Get Your Community Shirts!:
  • https://ib4tl.fm/shirts
• Moderation:
  • Former YouTube Mod is suing because of PTSD
  • Facebook paid $52m to Mods with PTSD
  • Adam Nichols
  • Definition: Moderator
  • Definition: Moderator Guidelines
  • Definition: Abuse Reports
• Sponsored by:
  • Khoros Engage is back on October 14th, 2020 with virtual sessions for professionals looking to learn from brands leading the way in digital customer engagement.
  • LIVE FROM ATLAS: In Before the Lock Special Episode
  • Localist's community event platform gives you the tools to connect, grow and engage your community.

Erica and Brian answer the question "where should community live in an organization?" and detail the pros and cons of each department.

• Where should the community live?:
  • Brian's talk on customer support community strategy
  • Episode 4 about Customer Experience
• Aftershow:
  • Pink Whitney
  • Breckenridge Whiskey
  • Arnold Palmer commercial
• Sponsored by:
  • Localist's community event platform gives you the tools to connect, grow and engage your community.
  • Khoros Engage is back on October 14th, 2020 with virtual sessions for professionals looking to learn from brands leading the way in digital customer engagement.

Data-driven community UI/UX design, best practices, and Brian's hatred of ridiculously large hero images.

• Design:
  • Hero image
  • Joe Cothrel
  • "Above the fold"
  • Glowing Blue
  • 7Summits
• Sponsored by:
  • Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs
  • The Localist event platform aggregates, automates and analyzes all of your events, so you can grow your community

Architecting a team, building culture, and leading people to be the best they can be. Also, epic rants by Brian.

• Architecting a Team
  • Resource: Community Team Leveling Guide
  • Resource: Sample Community Org Structure
  • Resource: Community DACI
  • Holly Firestone (Theme Song)
  • Julie Hamel
• Sponsored by:
  • Localist's community event platform gives you the tools to connect, grow and engage your community
  • Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs

Translating your strategy into technical requirements, engaging with community platform vendors, and negotiating the best deal.

• Pre-Show:
  • Brian doesn't have COVID-19
  • Resource: Community Launch Guide
• Platform Vendor Selection:
  • Brian's twitter thread on vendor selection
  • Builtwith.com
  • Feverbee's community platform comparison tool
  • Resource: Platform Vendor Scorecard
• Sponsored by:
  • Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service cost
  • The Localist event platform aggregates, automates and analyzes all of your events, so you can grow your community