Erica and Brian deliver messages of gratitude and thankfulness across the community industry.

• Community Industry News:
  • Emily Wirth joined Paper as Senior Manager, Community
  • Jamie Cantrell joined Unusual Ventures as Sr. Director of Community
  • Ana Visiliuk joined Aiven as Community Manager
  • Saksham Taneja joined Scaler as Community Associate
  • Katie Ray joined Clari as Community Manager
  • Rachael Silvano joined Zapier as Community Operations Manager
  • Blake Ethridge joined Netdata as Director of Community
  • Kat Jarvis was promoted to Senior Community Consultant, IBM Community at Higher Logic
  • Lauren Clevenger joined Salesloft as Head of Community
  • Giving Thanks:
  • Adrian Speyer
  • Alex Angel
  • Amanda Petersen
  • Amir Shevat
  • Anaheli De Los Santos
  • Andrew Claremont
  • Ben Regier
  • Cassie Mayes
  • Celina Zamora
  • Chris Detzel
  • Christina Garnett
  • Danielle Maveal
  • Dave Evans
  • David Spinks
  • Dennis Lemoine
  • Ed de Rochemont
  • Elizabeth Kinsey
  • Emma Siu
  • Erin Staples
  • Gal Biran
  • Holly Firestone
  • Ilana Golan
  • Jeff Bruensbach
  • Joe Cothrel
  • John Summers
  • Lois Townsend
  • Lotem Hayun
  • Mac Reddin
  • María Alcantara Arceo
  • Matt Laurenceau
  • Michelle Mathias
  • Mike Silberg
  • Nithin S.S. 
  • Noele Flowers 
  • Philippe Beaudette 
  • Piper Wilson
  • Sangeeta Gupta
  • Shannon Emery
  • Sofia Rodriguez
  • Tessa Kriesel
  • Tiffany Oda
  • Wendy Pease
  • Willa Tellekson-Flash
  • Alta Sparling
  • Marika Rundle
• Sponsored by:
  • C School Coaching Track: Taught by industry expert Noele Flowers, this 12 week, small cohort-based-course combines real-time instruction, collaborative work with other talented professionals, work-applicable projects, and 1:1 coaching to help early-career community managers become top-notch industry experts.
  • Vanilla Community Predictions 2022: Vanilla and Higher Logic sat down with 22 community management experts to discover what's coming for community in 2022. Together, they worked out ten key takeaways for the coming year. If you run a community, are part of a community, or are debating whether or not to launch one, check out their eBook is for you.

How to understand the motivations of your visitors to create incentives for them to join. That’s not it, though — don’t forget to onboard them properly.

• Community Industry News:
  • Rachel Hartley joined Siemens as Community Strategist 
  • Shana Sumers was promoted to Senior Manager, Diversity, Equity, Inclusion & Belonging Communities at HubSpot
  • Jacob Gross joined Slack as Community Marketing Manager
  • Gabi Laing was promoted to Senior Marketing Specialist at Zendesk
  • Kerri Williams was promoted to Senior Manager, Community Strategy and Engagement at Workday
  • Jessica Long joined Alteryx as Online Community Manager
  • Sara Ott joined hound as Director of Content and Community
  • Sam Houston joined Honeycomb as Director of Community Success
  • Sofia Losada joined Firneo as Community Manager
• Conversion:
  • Community Launch Guide: Conversion
  • Acquisition episode
  • Engagement episode
• Sponsored by:
  • Vanilla Forums’ Customer Advocacy Maturity Model eBook is great for companies who want to elevate and grow their customer advocacy programs. It’s an easy way to measure what your advocacy experience is currently like in comparison to others, so you can determine the next steps to make it bigger and more effective.
  • Meetsy enables you to Connect your community, one introduction at a time. Create serendipity and unlock the power of networks in your community by enabling your members to easily connect with each other.

Promotion is the #1 driver of traffic and acquisition for communities. Don’t forget to tell people about it.

• Community Industry News:
  • Lauren (Saar) van der Vaart joined Google Cloud as Community Content Manager
  • Pratyusha Simharaju joined Google Cloud as Program Manager, Google Cloud and Workspace Communities
  • Nicola Lyons joined Andela as Senior Community Programs Manager
  • Ricardo Araujo joined Academia de Código as Chief Community Officer
  • Brian Kling joined AlignTechnologies as Associate Director, iTero Global Digital Community Management
  • Carter Gibson was promoted to Senior Program Manager, Internal Community Management at Google
• Acquisition / Promotion:
  • Community Launch Guide: Promotional Calendar
  • “Community is a numbers game.” — Joe Cothrel
• Sponsored By:
  • Meetsy enables you to Connect your community, one introduction at a time. Create serendipity and unlock the power of networks in your community by enabling your members to easily connect with each other.
  • Higher Logic’s Super Forum recordings from all 100+ sessions are available on demand in the Super Forum community. Go get ‘em!

How you can integrate learning and community to drive product affinity, customer happiness, and retention.

• Community Industry News:
  • Facebook was down
  • Erik Martin joined Commsor as VP of Services
  • Nádia Vieira was promoted to Senior Global Program Manager, Community at LinkedIn
  • Tim Lopez joined Saviynt as Director, Community 
  • Cindy Au joined Reddit
  • Andreia Tulcidas was promoted to Community Advocacy Lead at Outsystems
  • Patrick O’Keefe joined CNN full-time as Community Lead
  • Brad Fitzgerald joined UCLA Anderson School of Management as Community Manager
• Community & Learning:
  • Salesforce Trailhead
  • Alteryx Academy
  • Joe Miller
• Sponsored By:
  • Super Forum 2021 is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences.
  • Meetsy enables you to Connect your community, one introduction at a time. Create serendipity and unlock the power of networks in your community by enabling your members to easily connect with each other.

How Sales and Community can partner together to build trust, educate customers, and drive revenue. Yeah, you read that right. Stick with us. You’ll learn a lot.

• Community Industry News
  • The State of Indian Community Management Report 2021 
  • Nicole Saunders as promoted to Director of Communities at Zendesk
  • Ryanne Perry joined Bynder as Community Manager
  • Julie Hamel joined Neo4j as Senior Director, Developer Community
  • Jennie Berry joined Sociability as Community Engagement Manager
  • Kelly Schott joined theSkimm as Community Manager
  • Hadas Drutman joined Seed Health as VP, Member Experience and Community
  • Morgan Brady joined Mansueto Ventures as Director of Community
  • Andrew Thomas joined Portainer.io as Senior Community Manager
  • Michael Kimathi joined Elarian as Developer Relations Community Manager
• Partnering with Sales:
  • Brian’s picture of community as a core theme at SKO
  • Building Community is Smart Business by Erica Kuhl
  • Measuring impact on sales (value stories)
• Sponsored by:
  • Super Forum 2021 is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences.
  • C School will help get hands-on education, mentorship, independent practice, and land a full-time job in community. Don’t take our word for it. Hear from Osama.

Localization of communities is becoming more common, but it’s more complicated than you think. Erica and Brian walk you through the finer details in a fun role play.

• Community Industry News:
  • Discourse announces $20M Series A
  • Brian on Masters of Community podcast
  • Twitter announces “Communities”
  • Erin Wayne joined Riot Games as Global Head of Player Community
  • Vishnu Nair joined Infineon Technologies as Community Manager
  • Pixie Cigar joined Tech For All as Director of Online Communities
  • Deb Mavric was promoted to Community Innovation Director at Culture Amp
• Localization Overview:
  • Resource: Community Localization Proposal
• Sponsored By:
  • In the C School Career Track you can become a Community Manager in 12 weeks. Get hands-on education, mentorship, independent practice, and land a full-time job in community (Application Link, Info Session).
  • Super Forum 2021 is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences.

Erica and Brian talk about why you need a community roadmap, how to build it, and how to present it in your organization.

• Community Industry News:
  • Fhiwa Ndou joined Merit America as Sr. Manager, Community Activation
• Building A Roadmap:
  • Resource: Sample Community Roadmap
  • Resource: Community Headcount & Budget Planning Template
  • Brian’s decision making framework
• Sponsored By:
  • Super Forum is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences.
  • C School will help get hands-on education, mentorship, independent practice, and land a full-time job in community.

It’s headcount and budget planning season! Follow along as Erica and Brian take you step-by-step through the process so that you can secure the community resources you need to succeed.

• Community Industry News
  • Jessica Langston was promoted to Sr. Director, Trailblazer Community at Salesforce
  • Lizzy Roberts was promoted to Manager - Global Communities at Salesforce.org
  • Bhavin Patel was promoted to Community Experience Manager at Salesforce
  • Jordan Scott joined Airtable as Head of Community
  • Jeffrey Roe joined Brightcove as Community Manager
• Headcount & Budget Planning:
  • Resource: Community Headcount & Budget Planning Template
• Sponsored By:
  • C School will help get hands-on education, mentorship, independent practice, and land a full-time job in community.
  • Khoros Engage has it all — dynamic general sessions, thought-provoking breakout discussions, practical tips, and virtual networking.

Erica and Brian weigh in on a long-standing contentious debate — Social Media vs. Community.

• Community Industry News:
  • C School 201
  • Jodi Meier joined Syntellis Performance Solutions as Digital Community Engagement Manager
  • Cesar Romero joined MyBasPay as Head of Community and Partnerships
• Social Media vs. Community:
  • Social Media vs. Community: Why Brands Need Both
• Sponsored By:
  • C School 201 — For experienced community professionals looking to level up, our 12-week cohort-based experience will take you from individual contributor to leadership-ready.
  • Khoros Engage has it all — dynamic general sessions, thought-provoking breakout discussions, practical tips, and virtual networking.

Erica and Brian dive deep into the tasks required to get a community off of the ground.

• Community Industry News
  • Rich Millington’s new book: Build Your Community: Turn your connections into a powerful online community
  • Emily Dunn joined ServiceTitan as Senior Customer Community Manager
  • Alex Pisani was promoted to Senior Manager, Trailblazer Community at Salesforce
  • Nic Tolstoshev joined StackHawk as Community Management Lead
  • Maria Ogneva joined Invoca as Director of Community and Customer Marketing 
  • Philippe Beaudette was promoted to VP, Community at StackOverflow
• Launch Planning:
  • Community Launch Guide
  • Alteryx Community Explainer Video
  • New Incentives to join the TripActions Community
• Sponsored By:
  • Commsor integrates with all the tools you already use, tying your community data together and enabling you to unlock insights, measure impact, and build a community-led company.
  • Khoros Engage has it all — dynamic general sessions, thought-provoking breakout discussions, practical tips, and virtual networking.