“What differentiating values, if any, do you see in having a new customer join a community versus one who has been using your product for a good amount of time?” — Avi Lekowsky

Brought to you by Commsor.

How to tell your story and build your personal brand.

• Community Industry News:
  • Linda Haviland was promoted to Lead Community Manager at DataRobot
  • Sara Leslie joined Katalon as Sr. Director, Online Communities
  • Daliya Spasova joined Kong as Community Manager
  • Logan Ouellette joined Pleo as Events and Community Manager
  • Sourav Das joined NimbleEdge as Community Manager
  • Sara Maloney joined Wellthy as Program Manager, Community
  • Jana Iris joined PlanetScale as Head of Community & Experiential Marketing
  • Elizabeth Kinsey was promoted to Director, Community at Slack
  • Marian Lemus joined Mulesoft as Community Events Associate Manager
  • Akash Sharma joined GitHub as Community Manager
  • Lisa Claridge joined Folloze as Head of Community
  • Rose Spitzer joined FourKites as Head of Community
  • Megan Speir joined Twilio Segment to lead DevRel
• Building Your Brand:
  • Say yes
• Sponsored by:
  • Take on inSided’s 8-week customer health challenge and go from red to green as you burn the churn.
  • Explore C School’s growing library of courses to help you master concrete community skills and specializations.

“How do I deal with competitors in my community?” — Seth Wylie

Brought to you by Commsor.

Why it’s time to leave CMAD behind and level-up as an industry.

• Community Industry News:
  • Kimberly Ndolo joined Wonder as Community Manager
  • Michelle Mathias was promoted to Manager, Community Experience and Programs at Esri
  • Christa Ellis joined Wix as Head of eCommerce Community
  • Jeffrey Steadman joined Cotopaxi as Community Engagement Director
• Let’s all move forward together:
  • Communicate the value you generating often
  • Reassess your personal value and have conversations with your leadership
  • Explore roles that are more aligned to your value
  • Help others tell your story and promote your value
  • Get mentorship from others in the space and learn from their experience
  • Take leadership and business courses to level up
  • Think about the ways you contribute to push the industry forward
• Sponsored by:
  • The Community-Led Report unpacks the now and future of the community industry, with trends, highlights to celebrate, and areas of opportunity for growth, with insights and resources to help.
  • Take on inSided’s 8-week customer health challenge and go from red to green as you burn the churn.

“Do you think there is a minimum size of customers/users that you need to have to make a community successful?” — Yeori Hokken

Brought to you by Commsor.

How motivating Partners to engage in your community can accelerate outcomes.

• Community Industry News:
  • Gainsight acquired inSided
  • Sofia Losada joined Sisense as Community Content Manager
  • Katie Bapple joined Building Brave as Chief Community Officer
  • Zoe Hartsfield joined Spekit as Community Manager
  • Christine Gritmon joined Agorpulse as Senior Editor, Community 
  • Kelly Schott joined Pragmatic Institute as Manager of Community Programs
  • Noele Flowers was promoted to Director of Community Education at Commsor
  • Chris Detzel was promoted to Director of Customer Community and Engagement at Reltio
  • Kannaa Chilla joins InVision as Community Manager
  • Celina Zamora joins Cypress.io as Director of Community
  • Sara Ott was promoted to Head of Community Experience at hound.vet
  • Jill Ross joined Fivetran as Director of Community
  • Lauren Hagerty joined PowerToFly Director of Marketing and Community
• Aftershow:
  • BJO Estes Park
• Sponsored by:
  • Commsor combines software, community, and strategic services to give your team the complete, integrated solution you need to succeed.
  • Boulder County Wildfire Fund: On December 30th, 2021 the most destructive wildfire in the state's history, the Marshall fire, destroyed nearly 1,000 homes in Boulder County. Lend a helping hand with a donation of any size.

“What is the best way to get stakeholders excited about getting involved and engaging in your company community?” — Tessa Kriesel.

Brought to you by Commsor.

What is Community Operations, why is it so important, and why should you hire someone specifically to execute it? Erica and Brian give you the rundown.

• Boulder County Wildfires:
  • Boulder County Wildfire Fund 
  • Bethune Family GoFundMe
  • Osterman Family GoFundMe
• Community Industry News:
  • Chris Detzel’s tribute to Michael Sandoval
  • Molly Schreiber was promoted to Community Director at Savvy Cooperative
  • Ryan Arsenault joined DISYS (Intuit) as Online Community Manager
  • Sangeeta Gupta joined Dataiku as Community Manager
  • Carol Benovic-Bradley was promoted to Director of Community at Flickr
  • Rohit Bhaskar joined Trifacta as Community Enablement Manager
• Ops:
  • Sample community org charts
  • FIX IT
  • Lili McDonald
  • Jacques Canonge
  • Dan Menke
  • Matt DeSimone
  • Tiffany Oda, Cassie Mayes, and Opservations
• Sponsored by:
  • Vanilla Community Predictions 2022: Vanilla and Higher Logic sat down with 22 community management experts to discover what's coming for community in 2022. Together, they worked out ten key takeaways for the coming year. If you run a community, are part of a community, or are debating whether or not to launch one, check out their eBook is for you.
  • C School Coaching and Career Tracks: Taught by industry experts, these small cohort-based-courses combine real-time instruction, collaborative work with other talented professionals, work-applicable projects, and 1:1 coaching to help you go to the next level.

We close out 2021 by talking about our favorite happenings in the community industry.

• Community Industry News:
  • Ashley Townsend joined JP Morgan Chase as Vice President Community Manager
  • Max Pete joined SuperHi as Communuty / Customer Support Lead
• Top Stuff:
  • Erica:
    • Zendesk home page 
    • Slack leader videos and another one and another one
    • Nanit community launch countdown
    • Amanda Martin
  • Brian:
    • C School 201 Leadership Track
    • Sisense’s Ranks/Badges
    • Pledge 1% Community
    • MURAL Community
    • Tiffany Oda and Cassie Mayes bringing Ops to the fore
• Aftershow:
  • Grandma Oblinger’s Dream Bar recipe
• Sponsored by:
  • C School Coaching and Career Tracks: Taught by industry experts, these small cohort-based-courses combine real-time instruction, collaborative work with other talented professionals, work-applicable projects, and 1:1 coaching to help you go to the next level.
  • Vanilla Community Predictions 2022: Vanilla and Higher Logic sat down with 22 community management experts to discover what's coming for community in 2022. Together, they worked out ten key takeaways for the coming year. If you run a community, are part of a community, or are debating whether or not to launch one, check out their eBook is for you.

What you should do in the first few months at a new company where you’re building community for the first time.

• Community Industry News
  • Molli Aronce joined Reality Labs at Meta as Community Manager
  • Molly Kipnis joined Gong as Community Manager
  • Louise Branscomb joined Strava as Senior Community Manager
  • Alex Williams joined Eightfold as Customer Community Manager
• Getting Started:
  • Community Launch Guide: People
  • Community Launch Guide: Cross-Functional Workstreams
• Sponsored by:
  • Vanilla Community Predictions 2022: Vanilla and Higher Logic sat down with 22 community management experts to discover what's coming for community in 2022. Together, they worked out ten key takeaways for the coming year. If you run a community, are part of a community, or are debating whether or not to launch one, check out their eBook is for you.
  • C School Coaching Track: Taught by industry expert Noele Flowers, this 12 week, small cohort-based-course combines real-time instruction, collaborative work with other talented professionals, work-applicable projects, and 1:1 coaching to help early-career community managers become top-notch industry experts.