What exactly does fashion mean? Is it to dress well? To buy from luxurious brands or does it inspire one to modernize and style themselves with their individuality? Arriving in London exactly 20 years ago from today and originally heading into the banking industry,  Ghufran Ahmed, current boutique director of Chanel, shares his take and experiences in high jewelry and examples of what Chanel has done in the past to keep their fashion DNA. 

Fashion business student Kat Tse has a conversation with Ghufran about his path and the journey he took to get to where he is today. Today, Ghufran is more than proud to be in Chanel and highly values how the brand can present modern fashion while still finding ways to stay intact with the brand’s DNA and aesthetics. In this podcast, listeners can hear  Ghufran’s incredible advice on the importance of brand equity and how it helps with building a global lifestyle power such as Chanel. Furthermore, Ghufran shares the behind the scenes of working at an extremely successful fashion house while touching upon what fashion means to him. His path has taught him how to appreciate fashion from a more authentic aspect and to find what suits him the most.