In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of data science skills. They explore the various aspects of data science and what it truly means to be a data scientist. They touch upon the importance of understanding the scientific method and how it applies to data science. The conversation also delves into the misconception that data science is the sole focus of a data scientist's work, highlighting the significant role of data engineering, data analysis, and programming skills. They emphasize that data science cannot exist in isolation and requires a strong foundation in other disciplines. The episode concludes with advice for individuals considering a career in data science, encouraging them to focus on their interests and strengths. Overall, the discussion sheds light on the complexity and interdisciplinary nature of data science, challenging common misconceptions about the field.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenge of marketing products and services that are considered boring or mundane. They emphasize the importance of identifying the right audience for such products and reframing the marketing approach to make it more appealing to that specific audience. They provide examples like industrial concrete and ball bearings, highlighting the need to showcase the practical applications and benefits of these seemingly dull products. Katie and Chris also discuss the significance of differentiation and storytelling in marketing, emphasizing the need to communicate specific value propositions and address the pain points of potential customers. They mention the Heaven and Hell exercise, where businesses should articulate the positive and negative experiences customers can expect from their product or service. They also stress the importance of understanding the customer's perspective and stepping out of the curse of knowledge to develop effective marketing strategies. Tune in to the full episode for more insights and strategies on marketing "boring" products successfully.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build. They explore various aspects of this decision, including business strategy, in-house skills, regulatory requirements, long-term considerations, and the value of owning versus renting. They also touch on the growing importance of large language models and AI in the marketing technology landscape. Tune in to gain insights into the factors to consider when deciding whether to buy or build a solution and how it aligns with your business goals and needs.

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In this week's In-Ear Insights, Katie and Chris discuss the six dimensions of expertise, and what constitutes someone being an expert or not. Learn what the 6 dimensions are and whether or not someone should be considered an expert.

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In this week's In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok's Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris explore the three necessities for starting a new business. What three things, if you had to start over from scratch, would you need to make your business successful? You'll learn what those necessities are, why they matter, and how to apply them to your business, whether it's new or not.

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In this week's In-Ear Insights, Katie and Chris discuss a thought-provoking question raised during a recent talk: Is there a genuine risk with the use of AI? Will it make us lazy and reduce the quality of our work? We explore the impact of AI on human behavior and the potential consequences of over-reliance on automated systems. We delve into examples where AI can both improve and diminish service experiences, and the importance of strategic decision-making when implementing AI. Join us as we examine the complex relationship between humans and technology in the realm of AI. Watch the video to gain insights into the risks and considerations surrounding AI adoption in various contexts.

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In this week's In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out!

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In this week's In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is less transactional and more about building trust. To use influencer marketing in B2B, it's essential to start with purpose and find the right influencer who orbits around the ecosystem close enough that the work they do is complementary. When identifying influencers, laterals with a similar audience but not doing the same thing can be useful. It's also essential to look for influencers whose audience is the decision-makers, which is who you are trying to reach. Tune in to learn more!

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In this week's In-Ear Insights, Katie and Chris answer the big question that people are afraid to ask for fear of looking silly: what IS a large language model? Learn what an LLM is, why LLMs like GPT-4 can do what they do, and how to use them best. Tune in to learn more!

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