In this week's In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to find out.
Key takeaways:
- The world is becoming more post-factual, meaning that people are increasingly basing their decisions on emotions and opinions, rather than facts and data.
- This makes it harder for data-driven marketers to provide value, as people are less likely to take action based on accurate data.
- One way to combat this is to help people understand the emotional state they will be in with or without the accurate data.
- Another way is to make data-driven reports more appealing, by telling the full story of why and how certain decisions will impact the business in the long term.
- Finally, it is important to continue to provide accurate data, even in a post-factual world, as this is the foundation upon which sound decisions can be made.
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