In this week's In-Ear Insights, Christopher Penn and Katie Robbert discuss the impact of artificial intelligence (AI) on jobs. They explore whether generative AI will take over jobs, especially for junior members of an organization. They discuss the aspects of jobs that AI can and cannot replace, such as repetitive tasks versus human creativity and accountability. They also examine the potential management and leadership problems arising from the inverted pyramid of employees that AI can replace, and the future of junior-level employees in organizations. Ultimately, they suggest that individuals should identify their interests and skills and explore how they can supplement and collaborate with AI, rather than seeing it as a threat to their job security. Watch the video to learn more about the evolving relationship between humans and AI in the workplace.

https://youtu.be/9Egyd8s0mVM

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss generative AI, one of the three major branches of artificial intelligence. This includes tools like ChatGPT, Google Bard, and Microsoft Copilot. They start by defining artificial intelligence and the three big categories within it: regression, classification, and generation. Generative AI makes things and allows people to interact with artificial intelligence in a way that they don't have to be an expert to do so. However, it can't create something truly unique that has never been seen before, and it doesn't do well with vagueness. The models are also being used unethically by creating misinformation, disinformation, and deep fakes at a massive scale to create the appearance of credibility. They advise to use generative AI ethically and be specific when using it.

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You'll learn the difference between marketing mix modeling (sometimes called media mix modeling) and attribution modeling. Tune in to find out more!

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris talk through a half dozen practical use cases of ChatGPT, why they work, and what you can do to make generative AI tools more useful and powerful in your own work.

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris talk through how to improve your prompt engineering for large language models like ChatGPT, GPT-4, and other services through the use of the software development lifecycle. Learn how to apply the SDLC to your individual work with AI tools, and why it's so important.

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris tackle an audience question: "Any general advice to simplify data explanations for decision makers who can't follow a complex explanation (which always sounds like you are trying to cover for something)?" We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders to ask better questions and be willing to explore the answers more thoroughly.

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can't do out of the box, and why expertise is mandatory to pair with even the best tools on the market. Tune in to find out more!

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss how to set up a testing plan to understand whether ChatGPT is working for you or not. From time savings to risk mitigation, think about the different ways large language models could be improving your business, then develop a measurement plan to see if the tools are delivering on their promises.

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it's useful as a metric, and what your next steps should be to find yours. Tune in now!

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss the challenges of missing data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating proxies to make valid comparisons. They also emphasize the importance of documenting assumptions and limitations in the absence of complete data.

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube

Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai

Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/

Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers