CRO maven (& table tennis champ) Dave Hyman joins the show to offer his prolific advice on how to make sure your site converts well:

· What stops users from converting?

· How to discover the reasons your site is not converting

· Which technical considerations matter most as far as conversions are concerned?

Plus, we take a look at why Google is running away from links as fast it can! (Disclaimer, links are still super important!)