SEO superstar Mark Traphagen joins the show to share his insights into creating content when Google is everything but a traditional search engine:

· How Google’s move towards becoming a discovery engine impacts content creation!

· How to create a content strategy that matches Google’s desire to guide users in all-new ways!

· What is a ‘content mindset’ and why having one is a must these days?

Plus, we breakdown the insane levels of rank fluctuations that came out of the unconfirmed July 2019 Google update!