World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google’s changes to the Quality Raters Guidelines:
· Changes to YMYL language in the guidelines & its implications
· Why Google has recategorized the sites types listed as YMYL
· How connected the Quality Raters Guidelines are to Google’s algorithm
Plus, we pick apart some of the most popular clichés about doing SEO in 2020!