SEO superstar Jenny Halasz joins the podcast to discuss Google’s success and failure in its quest to offer highly targeted and nuanced search results:

· How consistent is Google in offering nuanced & targeted results?

· How effective is BERT a few months in?

· What more does Google need to do to get results right?

Plus, we explore the expansion of Google Stories & what they say about how the search engine sees entities.

Host:

Mordy Oberstein

https://twitter.com/MordyOberstein

https://www.linkedin.com/in/mordy-oberstein-12551715/

Special Guest: Jenny Halasz

https://twitter.com/jennyhalasz

https://www.jlh-marketing.com/

Presented by Rank Ranger: www.rankranger.com/