SEO mad hatter Ashely Segura dives deep into using FAQs for your SEO:

· Why the FAQ is a powerful SEO ally (when done right)

· A modern look at how to craft your FAQs so they don’t come off as being stale

· How to track the effectiveness of your FAQs

Plus, we look at the difference in CTR when ranking above the fold vs. ranking below the fold

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EPISODE SUMMARY

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In the first segment, Mordy and Sapir discuss Mordy’s latest Google SERP study on the difference between the CTR of URLs above the fold (ATF) and below the fold (BTF). In short, the URLs appearing in positions 3-5 ATF had a 30% higher CTR in aggregate than when they appeared BTF. More than that, there’s a big drop in CTR between positions 3-4 both ATF and BTF while the drop isn’t as dramatic between positions 4-5. Meaning, users love the top 3 positions and find any positions below that far less relevant.

In the interview segment, Mordy interviewed content expert Ashley Segura to discuss FAQ pages and their relationship to SEO! They discuss how to write FAQs that are not boring, how to focus your FAQ to the user’s intent, why you should add images or videos to your FAQ, how to brainstorm what questions to add, and much more!

Resources:

The Difference Between Ranking Above & Below the Fold www.rankranger.com/blog/above-the-fold-ctr

Nati Elimelech twitter.com/Netanel

In Search SEO Podcast [Episode 45] www.rankranger.com/blog/in-search-seo-podcast-episode45

Rank Risk Index: www.rankranger.com/rank-risk-index

Timestamps:

The Impact of Ranking Above the Fold on CTR [06:37 - 18:57]

A Modern Take on FAQs for SEO: A Conversation with Ashley Segura [18:57 - 45:50]

SEO News [46:48 - 54:00]

Hosts:

Mordy Oberstein

twitter.com/MordyOberstein

linkedin.com/in/mordy-oberstein-12551715/

Sapir Karabello

linkedin.com/in/sapir-karabello-466865182/

Special Guest:

Ashley Segura

https://tophatrank.com/

https://tophatsocial.com/

https://tophatcontent.com/

twitter.com/ashleymadhatter

www.linkedin.com/in/ashleyward90/

Follow the podcast on Twitter: twitter.com/InSearch_SEO

Subscribe: ow.ly/sDkT50zjRPJ

Presented by Rank Ranger: www.rankranger.com/